--- title: Putting Theory Into SaaS Marketing | James Milsom description: When I'm not spending time quoting What We Do In The Shadows, The Office, or Parks and Rec, I'm watching the Georgia Bulldogs (Go Dawgs!), walking our dog Crosby with my wife, McKenzie, or geeking out on tech. I find time to eat, sleep, and work out too (honest!) --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing) # Blogs How-tos, listicles, opinions, and more on the world of SaaS marketing from the team at theorytwenty7.  [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ##### [5 Ways Founders Are Thinking About Growing Revenue in 2026 \[Report\]](https://theorytwenty7.io/blog/5-ways-founders-approach-2026-revenue-growth-report) ![](https://theorytwenty7.io/hubfs/JM%20headshot%20transparent%20background.png) [James Milsom](https://theorytwenty7.io/blog/author/james-milsom) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 11 mins [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ##### [The Role of Nurture Email Marketing In Building Trust](https://theorytwenty7.io/blog/nurture-email-marketing) ![](https://theorytwenty7.io/hubfs/JM%20headshot%20transparent%20background.png) [James Milsom](https://theorytwenty7.io/blog/author/james-milsom) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 8 mins [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ##### [9 Channels For Bootstrapped Prospecting](https://theorytwenty7.io/blog/bootstrapped-prospecting-channels) ![](https://theorytwenty7.io/hubfs/JM%20headshot%20transparent%20background.png) [James Milsom](https://theorytwenty7.io/blog/author/james-milsom) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 5 mins [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ##### [The Founder's Guide To Writing Blogs](https://theorytwenty7.io/blog/the-founders-guide-to-writing-blogs) ![](https://theorytwenty7.io/hubfs/JM%20headshot%20transparent%20background.png) [James Milsom](https://theorytwenty7.io/blog/author/james-milsom) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 12 mins [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) ##### [What Is TAM SAM SOM?](https://theorytwenty7.io/blog/what-is-tam-sam-som) ![](https://theorytwenty7.io/hubfs/JM%20headshot%20transparent%20background.png) [James Milsom](https://theorytwenty7.io/blog/author/james-milsom) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 6 mins ##### [5 Ways Founders Are Thinking About Growing Revenue in 2026 \[Report\]](https://theorytwenty7.io/blog/5-ways-founders-approach-2026-revenue-growth-report) [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 11 min read ##### [The Role of Nurture Email Marketing In Building Trust](https://theorytwenty7.io/blog/nurture-email-marketing) [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 8 min read ##### [9 Channels For Bootstrapped Prospecting](https://theorytwenty7.io/blog/bootstrapped-prospecting-channels) [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 5 min read ##### [The Founder's Guide To Writing Blogs](https://theorytwenty7.io/blog/the-founders-guide-to-writing-blogs) [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 12 min read ##### [What Is TAM SAM SOM?](https://theorytwenty7.io/blog/what-is-tam-sam-som) [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/ic-contact.svg) 6 min read [View all posts](https://theorytwenty7.io/blog/all) [Next](https://theorytwenty7.io/blog/author/james-milsom/page/2) #### Be the first to get our latest content Sign up for our newsletter to get more great SaaS marketing content in your inbox the second it hits the press!  ![777](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/777.png?width=385&height=326&name=777.png) #### Be the first to get our latest content Sign up for our newsletter to get more great SaaS marketing content in your inbox the second it hits the press! ![theorytwenty7 tech marketing saas newsletter](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/777.png?width=385&height=326&name=777.png) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ###### Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ###### Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ###### Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ###### Who We Help - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ###### What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ###### Who We Are - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ##### Go ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ##### Gro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ##### Pro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ##### Who We Help ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ##### What We Share ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ##### Who We Are ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) - [Privacy](https://theorytwenty7.io/privacy-policy) - [Cookies](https://theorytwenty7.io/cookies) Copyright 2026 theorytwenty7 tech marketing - - - - - - ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://theorytwenty7.io", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://theorytwenty7.io/resources", "name" : "What We Share", "position" : 2 }, { "@type" : "ListItem", "item" : "", "name" : "Blogs", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://theorytwenty7.io", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "", "name" : "What We Share", "position" : 2 }, { "@type" : "ListItem", "item" : "", "name" : "Blogs", "position" : 3 } ] } ```