---
title: SaaS ICP and Persona Template Pack | theorytwenty7 marketing
description: Build your ICP and personas with this PowerPoint template made for SaaS companies. Download a copy right now!
image: https://theorytwenty7.io/hubfs/Premium%20Content/Buyer-persona-pack-CTA-1.jpg
---

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# SaaS Ideal Customer Profile and Buyer Persona Pack

![ideal customer profile and buyer persona pack download free](https://theorytwenty7.io/hs-fs/hubfs/Premium%20Content/Buyer-persona-pack-no-bg.png?width=1200&height=628&name=Buyer-persona-pack-no-bg.png)

##### Build your ICP and personas with this PowerPoint template made for SaaS companies!

Create your customer profile and ideal personas with this PowerPoint pack. Download it now to use it for:

- Finding leads on Apollo and SalesNavigator
- Building your positioning and messaging
- Personalizing content, demand & lead gen, SEO, and ads
- Shaping HubSpot company records and lead scoring
- Onboarding customer-facing teams
- Prioritizing deals and sales rep time

#### Download Your SaaS ICP and Persona Pack

## SaaS ICP and Persona FAQs

Got questions about what a SaaS ICP and persona is? We've got answers!

- What is an ICP?
  
  + -
  
  
  
  An ICP is a generalized view of a good-fit customer that marketers and sales reps use daily.
- What is a persona?
  
  + -
  
  
  
  A persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. 

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#### SaaS vendors deserve better marketing, we show you how

[See How](https://theorytwenty7.io/resources/templates?hsLang=en)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://theorytwenty7.io",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "",
    "name" : "What We Share",
    "position" : 2
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "An ICP is a generalized view of a good-fit customer that marketers and sales reps use daily."
    },
    "name" : "What is an ICP?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "A persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. "
    },
    "name" : "What is a persona?"
  } ]
}
```