SaaS Ideal Customer Profile and Buyer Persona Pack

Build your ICP and personas with this PowerPoint template made for SaaS companies!

Create your customer profile and ideal personas with this PowerPoint pack. Download it now to use it for:

Finding leads on Apollo and SalesNavigator
Building your positioning and messaging
Personalizing content, demand & lead gen, SEO, and ads
Shaping HubSpot company records and lead scoring
Onboarding customer-facing teams
Prioritizing deals and sales rep time

Download Your SaaS ICP and Persona Pack

SaaS ICP and Persona FAQs

Got questions about what a SaaS ICP and persona is? We've got answers!

An ICP is a generalized view of a good-fit customer that marketers and sales reps use daily.
A persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.