--- title: SaaS Marketing Reporting | theorytwenty7 tech marketing description: Know your SaaS marketing analytics inside out with our strategic and operational metrics analytics solution. Start measuring your SaaS metrics today. image: https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Page%20preview/HubSpot%20Marketing%20Agency%20solution%201200x630%20(2).jpg --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing?hsLang=en) ###### MARKETING ANALYTICS AND REPORTING SOLUTION # Make Sense Of SaaS Marketing Metrics Marketing isn’t a cost center where ROI is a fairytale. You just can't see marketing's worth. That's why we give SaaS companies marketing performance reporting that speaks volumes.  [Hear How We Prove Marketing ROI](https://theorytwenty7.io/discovery?hsLang=en) ## Go Beyond SaaS Operational Metrics To What Matters SaaS marketing metrics are the lifeblood of growth. Everything you need can be found within your SaaS marketing analytics, but few have the information to act on. Theorytwenty7 puts data at the heart of decisions. From content marketing analytics to advanced sales metrics, with guided KPI setting, dashboards, and Cx coaching are all you need to be fluent in marketing reporting. ##### The SaaS marketing analytics solution that... ###### is great for: empowering revenue teams with data and insights on their marketing engine. ###### bundles with: [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en) and [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation?hsLang=en) solutions. ![We love RevOps](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-58-data-silo.svg) ###### We Love RevOps We unify marketing, sales, and success data to feed real revenue conversations. ![We tailor marketing KPIs](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-59-tailor-KPIs.svg) ###### We Tailor KPIs We work with you to show the SaaS metrics and KPIs you care for – no fluff. ![SaaS marketers struggle to show value](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-55-empaower-sales.svg) ###### We Talk Value We know SaaS marketers struggle to show value – but we’ll change that for you. ![Advanced marketing metrics](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-60-evolve.svg) ###### We Track It All From the basics in marketing analytics data to ABM, PLG, and beyond, we track it. ![We Learn From Data](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-61-we-learn.svg) ###### We Learn We learn from all marketing metrics and run countermeasures to recover. ## Analytical Experience You Can Trust From A B2B Marketing Agency ![Marketing Analytics Qualifications ](https://theorytwenty7.io/hs-fs/hubfs/4-CIM-HS-SEM-PMA.png?width=2000&height=794&name=4-CIM-HS-SEM-PMA.png) ![Demandbase ABM analytics certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-demandbase.jpg?width=900&height=600&name=certificate-demandbase.jpg) ![Using data to drive conversions semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-search.jpg?width=852&height=600&name=certificate-semrush-academy-search.jpg) ![Using on-page SEO analytics to make decisions semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-navigating-onpage.jpg?width=852&height=600&name=certificate-semrush-academy-navigating-onpage.jpg) ![Using keyword research data to analyze a digital marketing strategy semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-lead-gen.jpg?width=852&height=600&name=certificate-semrush-academy-lead-gen.jpg) ![Using GA4 marketing dashboards semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-GA4-for-SEO.jpg?width=852&height=600&name=certificate-semrush-academy-GA4-for-SEO.jpg) ![Using saas competitor data semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitor-analysis.jpg?width=852&height=600&name=certificate-semrush-academy-competitor-analysis.jpg) ![Using advanced competitor research reporting semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitive-research.jpg?width=852&height=600&name=certificate-semrush-academy-competitive-research.jpg) ![uptempo quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) 61% of marketers choose to make strategy decisions without considering ROMI. ![uptempo quote on saas metrics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/uptempo-white.png?width=200&height=100&name=uptempo-white.png) ## What Our SaaS Marketing Analytics Solution Does Never wonder what's happening with your marketing again.  With the right KPIs and a plan to act on data, you'll be able to ask the right questions and answer the critical ones about your SaaS marketing metrics. We make sure you can see, understand, and act. ## 1. ###### Guided Marketing KPI Setting We guide you in setting KPIs aligned with your business goals. We’ll define measurable objectives relevant to your marketing strategy, leading to marketing focused on driving growth. ## 2. ###### Countermeasure Processes We’ll document countermeasure processes, a simple way to spot and address challenges in your marketing – and document the steps taken. That means your marketing efforts always learn and adapt to obstacles. ## 3. ###### Coaching On Results We help you to understand the meaning behind the data and how to pitch this to your stakeholders so that value and meaning are clear. You’ll know your marketing is understood, appreciated, and supported. ## 4. ###### ROI Reporting Dollars count. We care about ROI, CAC, and LTV as much as a killer campaign. We track and act on financial data. From attribution to optimizing acquisition, we improve marketing planning and execution to keep CFOs smiling. ## 5. ###### Lead, Campaign, And Source Quality We’ll work with your [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency?hsLang=en) to assign quality scores and measure these by lead source, persona, use case, and beyond. You’ll focus on the most effective leads, helping you do more of what works. ## 6. ###### Competitor Intelligence We track your competitors so you understand how your category is evolving. From [pricing to messaging](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en), you'll be on top of what influences your revenue and churn. ## 7. ###### Board Packs And Company-Wide Comms We’ll produce monthly board packs, weekly scorecards, and company comms to summarize the performance and impact of your marketing. You’ll keep everyone updated in a way your audience wants to see results. ![oracle saas roi quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) 31% of organizations struggle to prove marketing attribution and ROI. ![oracle quote on sass marketing analytics roi](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/oracle-white.png?width=200&height=100&name=oracle-white.png) ## Tech To Track Marketing Performance We recommend these tools to track how you’re doing: ![Demandbase for ABM saas reporting and analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/demandspace.png?width=500&height=250&name=demandspace.png) ![hubspot advanced saas reporting and analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/hubspot-logo.png?width=500&height=250&name=hubspot-logo.png) ![semrush saas reporting and analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/semrush-logo.png?width=500&height=250&name=semrush-logo.png) ![google search console for SEO saas reporting and analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/google-search-console-logo.png?width=500&height=250&name=google-search-console-logo.png) ![Google ads saas reporting and analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/google-ads-logo.png?width=500&height=250&name=google-ads-logo.png) ![clarity for marketing analytics](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/clarity-logo.png?width=500&height=250&name=clarity-logo.png) ## How Our Reporting and Analytics Solution Helps Get started on framing marketing in a leadership position in your organization, acting as a unifying force throughout, where money is invested in what helps you grow your MRR with the theorytwenty7 solution that: Develops goals and KPIs aligned to business goals, with baselining, tracking, and reporting to see exceptions in performance you need to care about Uses standard counters to underperformance, ready to roll out again for proactive performance management Shows how marketing creates value, and know how to provide insights your Board, leadership, and business cares about Quantifies financial and non-financial impact Gauges the quality of your leads and best sources Creates engaging board packs Makes investment decisions on data - not gut ## Results That Roar ![i-nexus-strategy-software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/i-nexus-strategy-software-logo.png?width=500&height=250&name=i-nexus-strategy-software-logo.png) #### $170k MRR In Four Years For US Strategy Software Vendor - 100% increase in SQLs YoY x4 years - 98% retention rate - 90+ search visibility for niche keywords - 5+ G2 category award wins ![Pluxee_Logo_HR Software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/pluxee-logo.png?width=500&height=250&name=pluxee-logo.png) #### Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories - 67% decrease in cost per lead - 83% increase in organic traffic YoY - Re-brand of 7 different entities - HubSpot marketing and sales implementation ![AQA data quality software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/AQA-logo.png?width=500&height=250&name=AQA-logo.png) #### Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution - Early customer profile market research - PLG implementation - Key account win from market leaders in Cloud Services ![Glide cloud software and connectivity](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/glide-logo.png?width=500&height=250&name=glide-logo.png) #### $340k MRR for Cloud Software and Connectivity Via Inbound Marketing - 133% increase in SQLs YoY - $340k MRR in four years - 71% increase in organic traffic <1 year - Telecom category award wins in 2018 & 2020 ![purpleseven ticketing software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/purple-seven-logo.png?width=500&height=250&name=purple-seven-logo.png) #### Established Lead Generation For UK and APAC Ticketing Software Vendor - 20% increase in inbound SQLs within a year - Implemented CRM and automation - Lead scoring and positioning development - Content development and MQL nurturing ## See The Value Of Your Marketing Today Prove the value of your SaaS marketing by booking a discovery call with theorytwenty7 today. [Prove Your Marketing ROI](https://theorytwenty7.io/discovery?hsLang=en) ![James Milsom saas marketing and analytics expert](https://theorytwenty7.io/hs-fs/hubfs/Brand%20-%20DO%20NOT%20DELETE/JM%20TT7TM%20headshot%20rounded.jpg?width=250&height=250&name=JM%20TT7TM%20headshot%20rounded.jpg) ## SaaS Marketing Analytics and Reporting Solution FAQs - How do we get started with SaaS reporting and analytics? + - We start with a [discovery call](https://theorytwenty7.io/book-a-discovery?hsLang=en) to help understand your goals, and then look at how performance management can be ran alongside other foundational initiatives, such as our [marketing department](https://theorytwenty7.io/solutions/saas-marketing-team?hsLang=en) and [product marketing](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en) solutions. - How long does it take to see valuable insights with SaaS reporting and analytics? + - Reporting and acting on performance is dependent on the tech you use, the quality of data, and your culture. However, with a performance management framework, we can start to build data and refine KPIs and processes as we go along. - How much does the reporting and analytics solution cost alone? + - theorytwenty7 is a subscription service, designed to group complementary [marketing solutions](https://theorytwenty7.io/solutions?hsLang=en). But, individual solutions can be bought or added on. [Book a call for more](https://theorytwenty7.io/meetings/chat-with-james/discovery?hsLang=en). - What internal teams need to be involved with the reporting and analytics solution? + - We need to ensure marketing supports and feeds the business. Working with sales, product, finance, and customer success is a must to ensure this. These people will be identified in the planning phase of the strategy. - Does the reporting and analytics solution include the cost of subscriptions? + - Our performance management solution is for the planning, execution, and optimization of building a performance framework. The cost of any form of subscription, such as for PowerBI or HubSpot’s reporting add-ons, is from your budget. - Can you attend weekly stand ups, board sessions, as and when needed? + - We’d love to support with these types of meetings, providing advance notice is given. [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. 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However, with a performance management framework, we can start to build data and refine KPIs and processes as we go along." }, "name" : "How long does it take to see valuable insights with SaaS reporting and analytics?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more." }, "name" : "How much does the reporting and analytics solution cost alone?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We need to ensure marketing supports and feeds the business. Working with sales, product, finance, and customer success is a must to ensure this. These people will be identified in the planning phase of the strategy." }, "name" : "What internal teams need to be involved with the reporting and analytics solution?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Our performance management solution is for the planning, execution, and optimization of building a performance framework. The cost of any form of subscription, such as for PowerBI or HubSpot’s reporting add-ons, is from your budget." }, "name" : "Does the reporting and analytics solution include the cost of subscriptions?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We’d love to support with these types of meetings, providing advance notice is given." }, "name" : "Can you attend weekly stand ups, board sessions, as and when needed?-" } ] } ```