--- title: Putting Theory Into SaaS Marketing description: Read the Theory Blog to learn SaaS start-up marketing best practices, tips, and much more. Start reading today. --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing) # Blogs How-tos, listicles, opinions, and more on the world of SaaS marketing from the team at theorytwenty7.  [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On February 8, 2026 ##### [5 Ways Founders Are Thinking About Growing Revenue in 2026 \[Report\]](https://theorytwenty7.io/blog/5-ways-founders-approach-2026-revenue-growth-report) *How do small businesses win new customers in 2026? These 100 founders say it comes down to focus and being...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On April 7, 2025 ##### [The Role of Nurture Email Marketing In Building Trust](https://theorytwenty7.io/blog/nurture-email-marketing) *Nurture emails turn interest into action. Here’s a quick-start guide to building trust, driving conversions,...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On March 3, 2025 ##### [9 Channels For Bootstrapped Prospecting](https://theorytwenty7.io/blog/bootstrapped-prospecting-channels) *Bootstrapping means making every second and dollar count. Here's a quick-start guide to balance your...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On February 4, 2025 ##### [The Founder's Guide To Writing Blogs](https://theorytwenty7.io/blog/the-founders-guide-to-writing-blogs) *How do you create content that answers buyers' real questions? Here's how to run a content workshop using a...* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On January 23, 2025 ##### [What Is TAM SAM SOM?](https://theorytwenty7.io/blog/what-is-tam-sam-som) *"How do I find more customers?" Here's how every SaaS start-up can map out its market and begin finding more...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On January 13, 2025 ##### [Growth Hacking Is Not Marketing](https://theorytwenty7.io/blog/growth-hacking-is-not-marketing) *Is growth hacking marketing? The short answer is no. Here's why.* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On December 12, 2024 ##### [How To Run Your They Ask You Answer Workshop](https://theorytwenty7.io/blog/how-to-run-they-ask-you-answer-workshop) *How do you create content that answers buyers' real questions? Here's how to run a content workshop using a...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On November 1, 2024 ##### [How To Make Sense Of SaaS B2B Marketing KPIs](https://theorytwenty7.io/blog/how-to-make-sense-of-saas-b2b-marketing-kpis) *What makes a good SaaS B2B marketing KPI? Find out the answer to this and much more in our know-all blog on...* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On October 3, 2024 ##### [7 Big Questions To Understand Your Market's Growth](https://theorytwenty7.io/blog/understanding-market-growth-stage) *Why do SaaS companies boom and bust? 30+ years after Crossing The Chasm, these are 7 big questions to...* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Demand generation](https://theorytwenty7.io/blog/tag/demand-generation) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On September 23, 2024 ##### [How To Find Ideal Buyers and Customers Using hunter.io](https://theorytwenty7.io/blog/how-to-find-leads-using-hunter) *When it comes to finding leads, hunter.io, the all-in-one cold email platform, is a great place to go. Here's...* [Budgeting](https://theorytwenty7.io/blog/tag/budgeting) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On September 4, 2024 ##### [Planning My SaaS Marketing Budget Investment: Six Things to Consider](https://theorytwenty7.io/blog/saas-marketing-budget-plans) *Wondering how much marketing budget you need for your SaaS go-to-market? Here's what you need to keep in mind...* [Marketing](https://theorytwenty7.io/blog/tag/marketing) [AI](https://theorytwenty7.io/blog/tag/ai) [Marketers](https://theorytwenty7.io/blog/tag/marketers) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On August 21, 2024 ##### [Are Salesforce GenAI Trends Misleading?](https://theorytwenty7.io/blog/salesforce-generative-ai-marketing-trends) *As more content is pushed out about the role of generative AI in marketing, should vendors like Salesforce be...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) [Founders](https://theorytwenty7.io/blog/tag/founders) [Marketers](https://theorytwenty7.io/blog/tag/marketers) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On August 8, 2024 ##### [Using SOSTAC® For Your SaaS Start-Up Marketing Strategy](https://theorytwenty7.io/blog/sostac-saas-marketing-strategy) *What if there was a SaaS marketing strategy 101? From choosing the right structure through to picking tactics...* [Marketing](https://theorytwenty7.io/blog/tag/marketing) [AI](https://theorytwenty7.io/blog/tag/ai) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On July 27, 2024 ##### [5 Ways SearchGPT Will Impact SEO](https://theorytwenty7.io/blog/5-ways-searchgpt-will-impact-seo) *As OpenAI introduces its Google search engine competitor, SearchGPT, into the picture, here are five ways its...* [Inbound Marketing](https://theorytwenty7.io/blog/tag/inbound-marketing) [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On July 21, 2024 ##### [Making Outbound and Inbound Marketing Work](https://theorytwenty7.io/blog/make-inbound-outbound-marketing) *When your back is against the wall, don't double down on cold outbound marketing. Here's our guide to making...* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) [Marketers](https://theorytwenty7.io/blog/tag/marketers) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On July 13, 2024 ##### [Market Segmentation: How You Can Do It](https://theorytwenty7.io/blog/market-segementation-how-to) *"How do I find more customers?" Here's how every SaaS start-up can map out its market and find more customers.* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On July 6, 2024 ##### [4 Steps To Run SaaS Competitive Pricing Analysis](https://theorytwenty7.io/blog/saas-competitive-pricing-analysis-process) *Getting pricing right is important, but it's a science and an art. Here's our guide for SaaS start-ups who...* [Product marketing](https://theorytwenty7.io/blog/tag/product-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On July 4, 2024 ##### [Why Creating Buyer Personas Fuel SaaS Start-Up Lead Gen](https://theorytwenty7.io/blog/why-create-saas-buyer-personas) *Finding the right leads can feel like searching for a needle in a digital haystack. Here's why every SaaS...* [Marketing for beginners](https://theorytwenty7.io/blog/tag/marketing-for-beginners) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On June 30, 2024 ##### [The SaaS Start-Up's Intro To Marketing](https://theorytwenty7.io/blog/tech-start-up-marketing-intro) *Unlike traditional marketing, SaaS marketing is digital-first. That takes skills and strategies unique to the...* [Inbound Marketing](https://theorytwenty7.io/blog/tag/inbound-marketing) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On June 4, 2024 ##### [Breaking 10 Inbound Marketing Myths](https://theorytwenty7.io/blog/breaking-tech-inbound-marketing-myths) *In our blog on* [kickstarting inbound marketing](https://theorytwenty7.io/blog/kickstart-saas-inbound-marketing)*, we covered crucial ground on why inbound is a great fit for...* [Inbound Marketing](https://theorytwenty7.io/blog/tag/inbound-marketing) [Founders](https://theorytwenty7.io/blog/tag/founders) ![](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Blog/calendar.svg) On June 1, 2024 ##### [How To Kickstart Inbound Marketing In A SaaS Start-Up In 2025](https://theorytwenty7.io/blog/kickstart-saas-inbound-marketing) *In 2025, getting the right message in front of the right people is nothing but crucial. More noise, more...* #### Be the first to get our latest content Sign up for our newsletter to get more great SaaS marketing content in your inbox the second it hits the press!  ![777](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/777.png?width=385&height=326&name=777.png) #### Be the first to get our latest content Sign up for our newsletter to get more great SaaS marketing content in your inbox the second it hits the press! ![theorytwenty7 tech marketing saas newsletter](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/777.png?width=385&height=326&name=777.png) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ###### Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ###### Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ###### Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ###### Who We Help - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ###### What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ###### Who We Are - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ##### Go ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ##### Gro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ##### Pro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ##### Who We Help ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ##### What We Share ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ##### Who We Are ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) - [Privacy](https://theorytwenty7.io/privacy-policy) - [Cookies](https://theorytwenty7.io/cookies) Copyright 2026 theorytwenty7 tech marketing - - - - - - ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://theorytwenty7.io", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://theorytwenty7.io/resources", "name" : "What We Share", "position" : 2 }, { "@type" : "ListItem", "item" : "", "name" : "Blogs", "position" : 3 } ] } ```