How do I get started with SaaS reporting and analytics?

We start with a discovery call to help understand your goals, and then look at how performance management can be ran alongside other foundational initiatives, such as our marketing department and product marketing solutions.

How long does it take to see valuable insights with SaaS reporting and analytics?

Reporting and acting on performance is dependent on the tech you use, the quality of data, and your culture. However, with a performance management framework, we can start to build data and refine KPIs and processes as we go along.

How much does the reporting and analytics solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the reporting and analytics solution?

We need to ensure marketing supports and feeds the business. Working with sales, product, finance, and customer success is a must to ensure this. These people will be identified in the planning phase of the strategy.

Does the reporting and analytics solution include the cost of subscriptions?

Our performance management solution is for the planning, execution, and optimization of building a performance framework. The cost of any form of subscription, such as for PowerBI or HubSpot’s reporting add-ons, is from your budget.

Can you attend weekly stand ups, board sessions, as and when needed?-

We’d love to support with these types of meetings, providing advance notice is given.

MARKETING ANALYTICS AND REPORTING SOLUTION

Make Sense Of SaaS Marketing Metrics

Marketing isn’t a cost center where ROI is a fairytale. You just can't see marketing's worth. That's why we give SaaS companies marketing performance reporting that speaks volumes.

Hear How We Prove Marketing ROI

Go Beyond SaaS Operational Metrics To What Matters

SaaS marketing metrics are the lifeblood of growth. Everything you need can be found within your SaaS marketing analytics, but few have the information to act on.

Theorytwenty7 puts data at the heart of decisions. From content marketing analytics to advanced sales metrics, with guided KPI setting, dashboards, and Cx coaching are all you need to be fluent in marketing reporting.

The SaaS marketing analytics solution that...

is great for:

empowering revenue teams with data and insights on their marketing engine.

bundles with:

Product Marketing and Demand Generation solutions.

We Love
RevOps

We unify marketing, sales, and success data to feed real revenue conversations.

We Tailor
KPIs

We work with you to show the SaaS metrics and KPIs you care for – no fluff.

We Talk
Value

We know SaaS marketers struggle to show value – but we’ll change that for you.

We
Track It All

From the basics in marketing analytics data to ABM, PLG, and beyond, we track it.

We
Learn

We learn from all marketing metrics and run countermeasures to recover.

Analytical Experience You Can Trust From A B2B Marketing Agency

Using data to drive conversions semrush certificate

Using on-page SEO analytics to make decisions semrush certificate

Using keyword research data to analyze a digital marketing strategy semrush certificate

Using GA4 marketing dashboards semrush certificate

Using saas competitor data semrush certificate

Using advanced competitor research reporting semrush certificate

What Our SaaS Marketing Analytics Solution Does

Never wonder what's happening with your marketing again.

With the right KPIs and a plan to act on data, you'll be able to ask the right questions and answer the critical ones about your SaaS marketing metrics.

We make sure you can see, understand, and act.

1.

Guided Marketing KPI Setting

We guide you in setting KPIs aligned with your business goals.

We’ll define measurable objectives relevant to your marketing strategy, leading to marketing focused on driving growth.

2.

Countermeasure Processes

We’ll document countermeasure processes, a simple way to spot and address challenges in your marketing – and document the steps taken.

That means your marketing efforts always learn and adapt to obstacles.

3.

Coaching On Results

We help you to understand the meaning behind the data and how to pitch this to your stakeholders so that value and meaning are clear.

You’ll know your marketing is understood, appreciated, and supported.

4.

ROI Reporting

Dollars count. We care about ROI, CAC, and LTV as much as a killer campaign.

We track and act on financial data. From attribution to optimizing acquisition, we improve marketing planning and execution to keep CFOs smiling.

5.

Lead, Campaign, And Source Quality

We’ll work with your HubSpot to assign quality scores and measure these by lead source, persona, use case, and beyond.

You’ll focus on the most effective leads, helping you do more of what works.

6.

Competitor Intelligence

We track your competitors so you understand how your category is evolving.

From pricing to messaging, you'll be on top of what influences your revenue and churn.

7.

Board Packs And Company-Wide Comms

We’ll produce monthly board packs, weekly scorecards, and company comms to summarize the performance and impact of your marketing.

You’ll keep everyone updated in a way your audience wants to see results.

Tech To Track Marketing Performance

We recommend these tools to track how you’re doing:

How Our Reporting and Analytics Solution Helps

Get started on framing marketing in a leadership position in your organization, acting as a unifying force throughout, where money is invested in what helps you grow your MRR with the theorytwenty7 solution that:

Develops goals and KPIs aligned to business goals, with baselining, tracking, and reporting to see exceptions in performance you need to care about

Uses standard counters to underperformance, ready to roll out again for proactive performance management

Shows how marketing creates value, and know how to provide insights your Board, leadership, and business cares about

Quantifies financial and non-financial impact

Gauges the quality of your leads and best sources

Creates engaging board packs

Makes investment decisions on data - not gut

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

See The Value Of Your Marketing Today

Prove the value of your SaaS marketing by booking a discovery call with theorytwenty7 today.

Prove Your Marketing ROI

SaaS Marketing Analytics and Reporting Solution FAQs

We start with a discovery call to help understand your goals, and then look at how performance management can be ran alongside other foundational initiatives, such as our marketing department and product marketing solutions.
Reporting and acting on performance is dependent on the tech you use, the quality of data, and your culture. However, with a performance management framework, we can start to build data and refine KPIs and processes as we go along.
theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.
We need to ensure marketing supports and feeds the business. Working with sales, product, finance, and customer success is a must to ensure this. These people will be identified in the planning phase of the strategy.
Our performance management solution is for the planning, execution, and optimization of building a performance framework. The cost of any form of subscription, such as for PowerBI or HubSpot’s reporting add-ons, is from your budget.
We’d love to support with these types of meetings, providing advance notice is given.