How do we get started with your product marketing solution?

We start with a discovery call to help understand your goals, whether you need the product marketing or product launch solution, and how it can be ran alongside other initiatives, such as analyst relations and customer marketing.

How long does it take to see results with product launches?

Product marketing is an on-going process. It doesn’t stop with a new site or refreshed messaging and personas. It extends into listening to customer calls and demand generation campaigns. Expect 6-12 months to see changes in web traffic and conversions.

How much does the product marketing solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the product marketing solution?

Product marketing crosses sales, customer success, and any function that benefits from market insight. These people will be identified in the planning phase of the strategy.

Does the product marketing solution include the cost of subscriptions?

Our product marketing solution covers planning, execution, and optimization. The cost of any form of subscription or advertising costs are from your budget.

SAAS PRODUCT MARKETING SOLUTION

Product Marketing That Makes Software Stand Out

Even with Advisor and Analyst advice, it’s hard to show how your software helps. We'll take you through positioning, messaging, and pricing exercises that get you talking the talk and walking the walk to new potential users. Ready?

Make Your Product Stand Out

Product Marketing Strategies With Direction

With the theorytwenty7 product marketing solution, you have an end-to-end process that feeds your buyer's voice into everything you do.

SaaS product marketing is about listening, learning, and implementing. Finding your ideal customer profile or setting pricing, we'll connect how you talk about your product to how you take it to market on your site, in campaigns, and in sales engagements.

SaaS product marketing that...

is great for:

giving your product a fresh perspective and foundation to create product demand.

bundles with:

Analyst Relations and PLG solutions.

We Make Your
Product Matter

We communicate the benefits and value of your product to your target market.

We Build Buyer
Personas

We build and validate ideal customer profiles and buyer personas to guide marketing.

We Cut Out
The Noise

We create pricing and package based on what buyers value.

We Enable
Sales

We create sales enablement toolkits that sales reps want to use.

We Find Website
Improvements

We review and iterate your website to keep messaging value-based.

We Implement
Changes

We implement feedback from Gartner Advisors so you don’t have to.

Experience You Can Trust In B2B Product Marketing

attracting ideal customers with search engine product marketing semrush certificate

competitor analysis product marketing semrush certificate

competitor research product marketing semrush certificate

What Our Product Marketing Solution Does

Product marketing is the start of sustainable growth. It's the map to navigate competitors, analysts, and all that's between you and buyers.

From nailing positioning, to how you talk to buyers, our product marketing feeds campaigning - from SEO and PPC to events and emails.

1.

Value Proposition

We define and refine your value proposition by understanding your product and what it’s great at, so we can show why it’s the right choice for your buyer.

This ensures your messaging strikes buyers to they know the value of your product.

2.

Positioning Development

We build ideal customer profiles and buyer personas to connect buyers to your product based on one currency - value.

With the pains, motivations, and buying behaviors you need, you can better target your marketing efforts.

3.

Messaging Mapping

We help you develop a messaging framework that aligns with your value proposition and resonates with your target buyer.

Whether it's the decision maker or a champion, your product's buying committees receive the messages they need to see value.

4.

Packaging and Pricing

We help you to take a disciplined approach to setting your pricing and packaging beyond looking at what your competitors do.

With buyer-led value pricing, we ensure you always know how to sell the right products at the right prices to drive MRR and not leave money on the table.

5.

Sales Enablement

We build a toolkit of case studies, quotes, decks, calculators, competitor cheat sheets, and more for sales, customer success, and partners.

This means your revenue team are always ready to help buyers see value no matter the company, use case, or vertical.

6.

Content Plan

We create a content plan spanning the entire buying journey, with content like blogs to videos that give buyers the answers to their burning questions.

This SaaS content marketing strategy is designed to establish trust in your product and brand with your buyers.

7.

Website Messaging

We review your website through your buyers' eyes to see if the value they experience is communicated prominently throughout.

With every opportunity we see to improve, we'll recommend or make those changes to keep your site fresh and always delivering leads.

Product Marketing Tech Stack

Marketing a product takes many forms, but to get the feedback needed to keep refining and to generate leads, we use this tech with start-ups:

How Our Product Marketing Solution Helps

Show the value of your product in a way that helps you stand out from the crowd with theorytwenty7's solution that:

Avoids your messaging getting lost in a sea of “we’re or everyone”

Crafts persona-based messaging across the buying journey

Brings a fresh take to your positioning and messaging

Reinvigorates your marketing channels and comms

Leverages the voice of your customer, so what they value comes through

Ensures your site follows best practices on UX, SEO, and messaging

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

Transform Your
Product's Marketing

Get a fresh take on product marketing and create the demand you deserve by booking a discovery call with theorytwenty7 today.