--- title: Your MarTech Stack | theorytwenty7 tech marketing description: Discover theorytwenty7's preferred MarTech stack for SaaS start-ups. From HubSpot to Apollo, Expandi, and beyond, we know you'll love using these tools. image: https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Page%20preview/MarTech%20we%20love%201200x630.jpg --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing?hsLang=en) ###### TECH STACK # Our Favorite MarTech We’re the perfect fit. We think the same goes for marketing tech. For 10+ years, we’ve used tools that power growth, and that even means access to hard-to-get discounts. When aligned with our recommended stack, growth comes faster. [Let's Talk About Tech](https://theorytwenty7.io/discovery?hsLang=en) ## HubSpot For all things Marketing, Sales, and CRM, we have found that HubSpot's the ideal choice. Having used HubSpot for 10+ years, and being a Solutions Partner, you get the know-how and pair of safe hands to drive growth through its platform. [Let's Talk HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency?hsLang=en) ![hubspot](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/hubspot.png?width=173&height=51&name=hubspot.png) We’re a HubSpot Partner. We trust HubSpot to absolutely fit your needs. With email, landing pages, lead scoring, forms, pipeline management, and so much more, it’s the heart of our Growth as a Service. ![hubspot-partner-logo](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/hubspot-partner-logo.png?width=200&height=200&name=hubspot-partner-logo.png) ## Content Our copywriting expertise gets your messaging on point. But content production takes more. ![canva](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/canvas-logo.png?width=500&height=250&name=canvas-logo.png) [Canva](https://www.canva.com)is a cheap alternative to an Adobe package and allows us to make quick designs that are on-brand. But, for anything bigger, we’d recommend [Fogarty+Patchett](https://theorytwenty7.io/who/partners?hsLang=en). ![podbean podcasting](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/podbean-logo.png?width=500&height=250&name=podbean-logo.png) [PodBean](https://www.podbean.com/theorytwenty7) is an affordable platform for hosting and distributing your podcast, pushing episodes out to Spotfiy, Apple Podcast, Amazon Music, and beyond. ![zoom](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/zoom-logo.png?width=500&height=250&name=zoom-logo.png) Little new can be said about [Zoom](https://zoom.us), but it is great to know that we can record webinars (both live and on-demand) within the platform and use it for meetings and more! [Let's Talk Content](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing?hsLang=en) ## SEO From keyword research to driving traffic through linkbuilding and digital PR, we've got you covered. ![semrush](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/semrush-logo.png?width=500&height=250&name=semrush-logo.png) Whether keyword research, content gaps, or competitor tracking, [Semrush](https://semrush.com) is our go-to for conducting SEO research. Cheaper alternatives do exist as well, such as MarketMuse. ![fat_joe_seo](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/fatjoe-logo.png?width=500&height=250&name=fatjoe-logo.png) [FatJoe](https://fatjoe.com) is an SEO link-building and digital PR service. Their work ensures that you can become a thought leader in the space and increase Google's trust in your site. ![thehoth seo](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/the-hoth-logo.png?width=500&height=250&name=the-hoth-logo.png) Backlinks are a big part of driving organic traffic. The [HOTH](https://www.thehoth.com) helps get high-quality links to point to your content, which means that search engines see your brand as more trustworthy. [Let’s Talk SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b?hsLang=en) ## Outreach Marketing From finding ideal leads, to automating LinkedIn outreach and ABM campaigns, we love these guys. ![hunter.io](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/hunter.io.png?width=820&height=410&name=hunter.io.png) [Hunter](https://www.hunter.io) offers the best and most affordable data enrichment platform on the market. Not only does it integrate with LinkedIn and HubSpot, but you can also run email-based demand generation through the system to support your go-to-market engine. ![demandbase](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/demandspace.png?width=500&height=250&name=demandspace.png) [Demandbase](https://www.demandbase.com/) is the leader of ABM software. We recommend their ABX platform, which helps you track keywords and page visits from your ABM targets (plus lookalikes) we use its exclusive ABM advertising platform to support our ABM campaigns. ![expand-io-logo](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/expand-io-logo.png?width=500&height=250&name=expand-io-logo.png) [Expandi](https://expandi.io/?rl=theorytwenty7) is a demand generation engine - like all this tech, we use Expandi for our campaigning, and it’s brilliant at building your brand on social right in front of the audience you want to engage. But, to boost demand generation even further, work with Integrileads! [Let’s Talk About Outreach](https://theorytwenty7.io/discovery?hsLang=en) ## Peer Reviews With software reviews, B2B buyers turn to Gartner's Peer Insights and G2 as trusted sources of information. We know these platforms well and consider them a must for any SaaS vendor serious about building high-quality third-party validation of their product. ![ThanksIo](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/thanks-io-logo.png?width=500&height=250&name=thanks-io-logo.png) [thanks.io](https://thanks.io?afmc=5lm) is designed to bring a smile to the face of your MQLs, SQLs, ABM targets, and customers. It adds an offline element to campaigns - postage. Whether a book hand signed by a key influencer, or some SWAG, this is a nice bow on top of a high-quality marketing experience. ![PeerInsights](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/gartner-peer-insights-logo.png?width=500&height=250&name=gartner-peer-insights-logo.png) [Gartner Peer Insights](https://www.gartner.com/peer-insights/home), once known as Capterra, is the home of Gartner’s peer reviews for vendors in their defined categories. Not only can you generate reviews, but you’ll also be able to run ads to increase the visibility of buyers in their buying cycle. ![G2](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/G2-logo.png?width=500&height=250&name=G2-logo.png) [G2](https://www.g2.com/) is the world’s leading peer-review site. If you’re not on G2, you’re missing out on your target buyers when they’re ready to buy. You can surface intent signals to your Sales and Customer Success Teams for prospects, upsell/cross-sell, and churn risk accounts. [Let's Talk Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing?hsLang=en) ## Ready To Talk Tech? We all have our preferences for tech, but getting fit between budget, needs, and familiarity matters. We know these tools inside out, which means little onboarding time, discounts (where available), and quicker time to value. Book a discovery call today to see what we can do. [Let’s Talk Tech](https://theorytwenty7.io/discovery?hsLang=en) ![James Milsom MarTech consultant](https://theorytwenty7.io/hs-fs/hubfs/Brand%20-%20DO%20NOT%20DELETE/JM%20TT7TM%20headshot%20rounded.jpg?width=250&height=250&name=JM%20TT7TM%20headshot%20rounded.jpg) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ###### Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ###### Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ###### Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ###### Who We Help - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ###### What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ###### Who We Are - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. All trademarks are held by their respective owners.   ![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)   ##### Go ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) ##### Gro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) ##### Pro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) ##### Who We Help ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Founders](https://theorytwenty7.io/role/saas-founders) - [CEOs](https://theorytwenty7.io/role/saas-ceo) - [Marketers](https://theorytwenty7.io/role/saas-marketer) - [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue) - [Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SMBs](https://theorytwenty7.io/company/saas-smb) ##### What We Share ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) ##### Who We Are ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png) - [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription) - [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our Partners](https://theorytwenty7.io/who/partners) - [Privacy](https://theorytwenty7.io/privacy-policy) - [Cookies](https://theorytwenty7.io/cookies) Copyright 2026 theorytwenty7 tech marketing - - - - - - ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://theorytwenty7.io", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://theorytwenty7.io/who-we-are", "name" : "Who We Are", "position" : 2 }, { "@type" : "ListItem", "item" : "https://theorytwenty7.io/who/martech-we-love", "name" : "MarTech We Love", "position" : 3 } ] } ```