How do we get started with your analyst relations solution?

We start with a discovery call to help understand your goals, and then look at how analyst relations can be ran alongside other initiatives, such as lead generation and product marketing.

How long does it take to see results with analyst relations?

Analyst relations can see results almost immediately – but that is dependent on your goals. That is why we encourage wider thinking than Magic Quadrant and Wave goals.

How much does the analyst relations solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the analyst relations solution?

Analyst relations crosses sales, customer success, and any function that benefits from market insight. These people will be identified in the planning phase of the strategy.

Does the analyst relations solution include the cost of subscriptions?

Our analyst relations solution is for the planning, execution, and optimization of an analyst program. The cost of any form of subscription is from your budget.

Can you attend analyst calls?

No, due to legal restrictions from firms like Gartner and Forrester. However, we will help prepare for calls, and execute the work coming from speaking to analysts and advisors.

ANALYST RELATIONS AGENCY SOLUTION

The Analyst Relations Agency To Leverage Insight

It’s time to rethink Gartner, Forrester, and IDC. It’s more than a Quadrant or Wave. Let’s help you frame analysts around mission-critical goals, using their insights to support marketing, product, and investor relations – all against a plan built for you.

Build Better Analyst Relationships

Get Your Analyst Relations Program Right

Leveraging research, consulting, and advisory firms is more than jumping on an advisor call.

Begin your journey to understanding and leveraging analyst perceptions with theorytwenty.

Explore the power of briefings and inquiries, reprints, custom research, and regular interactions with key analysts.

The analyst relations solution that...

is great for:

building a two-way relationship with analysts, furthering your brand’s positioning and place in the market.

bundles with:

Product Marketing and Lead Generation.

We Give Analysts
A Purpose

We’ll get you thinking about more than Magic Quadrant and Waves.

We’ll Quantify
Value

We build a strategy that measures value against your business goals.

We’ll Reduce
Internal Bias

We’ll factor in analyst’s insights to help shape your product and messaging.

We’re Relationship-
Builders

We’ll help you create relationships that increase your market credibility.

We’re Your
Program Manager

We coordinate the entire analyst program, so you can focus on what matters.

We’ll Monitor
Coverage

We’ll keep you updated on how your analyst coverage changes.

Experience You Can Trust In An Analyst Relations Manager

What We Do For Analyst Relations

Paying for a subscription with Gartner or Forrester is more than having a shiny logo.

Being well-regarded by analysts is a great signal of your market penetration. But you need an analyst relations program to achieve that.

We'll create actionable market intelligence from important analyst reports, implement feedback from advisors, and coordinate things analyst relations for you - but you still take the calls!

1.

Reframe Analyst Relations

We’ll help leaders see analysts' real value in achieving their strategic goals.

We’ll show how they analysts help marketing campaigns, strengthen sales enablement, shape product roadmaps, and all you get far beyond Magic Quadrants and Waves.

2.

Firm Selection

Not all R&A firms fit your needs. That’s why we help you tier and select the right firms.

Mapped to what your buyers care for, your firms will your product category, have relevant expertise, and offer the visibility and influence you’re after.

3.

An Analyst Relations Strategy

We set your analyst relations strategy over three years. From this, we provide a plan, budget, and timeline for engaging with analysts.

You’ll have goals, recommended analyst activities, resource planning, and a roadmap and reporting for ongoing analyst success.

4.

Coverage Mapping

We create and maintain a map of your analyst coverage within firms and categories.

You’ll know key analysts in your market category, understand their strengths and expertise, and determine the relevant analysts to engage.

5.

Calendar and Content

We’ll produce a calendar of activities, content, and reports you’ll receive.

We’ll regularly create tailored briefing documents, executive summaries, and product updates to communicate your value effectively and keep everyone up to date.

6.

Leveraging Reprints

With a reprint subscription budgeted, we’ll use it to offer unmatched value and validation of your product and messaging.

We use reprints of analyst reports to showcase recognition, establish thought leadership, and build credibility with your customers and buyers.

Tech Analyst Relations Firms

While we help you find the right firm, here are some who'll cover your category:

How Our Analyst Relations Solution Helps

Align your analyst investment towards your mission-critical priorities, ensuring that you have a scalable, sustainable approach to analyst relations with the theorytwenty7 solution that:

Aligns your investments with your goals

Coherently engages firms and demonstrates how they contribute to mission-critical priorities

Informs your product roadmap with inquiries that share market trends, customer needs, the competitive landscape, and latent needs to build on

Optimizes your budget for analyst relations

Builds a close relationship with analysts to help you evaluate and elevate your market position

Leverages reprints, insights, research, and webinars to refine your offering, capitalize on market opportunities, and associate your brand with firms

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

Realize The Value of Analysts Today

Start seeing real value from R&A firms today by booking a discovery call with theorytwenty7.

Realize Your Value

Analyst Relations Solution FAQs

We start with a discovery call to help understand your goals, and then look at how analyst relations can be ran alongside other initiatives, such as lead generation and product marketing.
Analyst relations can see results almost immediately – but that is dependent on your goals. That is why we encourage wider thinking than Magic Quadrant and Wave goals.
theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.
Analyst relations crosses sales, customer success, and any function that benefits from market insight. These people will be identified in the planning phase of the strategy.
Our analyst relations solution is for the planning, execution, and optimization of an analyst program. The cost of any form of subscription is from your budget.
No, due to legal restrictions from firms like Gartner and Forrester. However, we will help prepare for calls, and execute the work coming from speaking to analysts and advisors.