--- title: SaaS Demand Generation | B2B | theorytwenty7 tech marketing description: Get SaaS Demand Generation working for your products. Generate and capture buyer interest with our B2B SaaS Demand Generation Strategies. Get started now. image: https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Page%20preview/SaaS%20Demand%20Gen%20solution%201200x630.jpg --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing?hsLang=en) ###### B2B DEMAND GENERATION SOLUTION # SaaS Demand Generation That Works Go beyond LinkedIn, cold calling, and events, with demand gen campaigns that make you *the* choice for your ideal buyer when they’re ready to talk to you. [Generate More Demand](https://theorytwenty7.io/discovery?hsLang=en) ## B2B SaaS Demand Generation Strategies Work With the theorytwenty7 B2B SaaS demand generation solution, you’ll create awareness and capture interest to power your growth flywheel. Using B2B demand generation channels we know your buyers care for, you'll have campaigns that support buyers on their journey with relevant SaaS product information, blogs, and more that genuinely helps them. Finally, it's not only lead generation playbooks that build pipeline.   ##### B2B SaaS demand generation that... ###### is great for: increasing your reach and building brand presence in your target market and target buyers, creating a monthly pipe for sales.  ###### bundles with: [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en) and [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation?hsLang=en) solutions. ![Demand Gen Plan](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-67-plan.svg) ###### We’re Planners We help sales see why a demand gen plan of patience generates better leads. ![SaaS Demand Gen Experts](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-73-experts.svg) ###### We’re Experts We’re a dedicated resource for getting you noticed and buyers bought into you. ![Focusing on driving demand from your accounts](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-34-focus.svg) ###### We’re Focused We’ll help you focus on ideal buyers because targeting everyone alienates everyone. ![We Enable Sales Teams](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-68-enable.svg) ###### We’re End To End We cover strategy, content, ads, automation, and support your sales reps to do what they're great at - work leads. ![Lead and Demand Generation Tactics](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-74-leads.svg) ###### We Pair Demand and Lead Gen Bundles great with our lead generation tactics to create robust pipe coverage. ![Data Driven Marketing Database Contact Information](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-2-data-driven.svg) ###### We’re Data- Driven We use marketing and sales contact databases like Apollo to find the right data. ![SaaS demand gen against competitors](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-5-cut.svg) ###### We’ll Differentiate You won't be an “also-ran” because we cut through noise to deliver buyer value. ![Demand Generation Processes](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-47-process-driven.svg) ###### We Build Processes We use follow-ups, nurturing, and on-going comms so you don’t miss opportunities. ## Experience You Need From Your SaaS Demand Generation Agency ![Demand Gen Qualifications](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/3-CIM-DB-SEM-PMA.jpg?width=1000&height=397&name=3-CIM-DB-SEM-PMA.jpg) ![Demandbase ABM for demand generation certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-demandbase.jpg?width=900&height=600&name=certificate-demandbase.jpg) ![Driving demand using PR semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-digital.jpg?width=852&height=600&name=certificate-semrush-academy-digital.jpg) ![How to write PR link request for demand generation semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-effective-PR.jpg?width=852&height=600&name=certificate-semrush-academy-effective-PR.jpg) ![Understanding competitors to drive demand generation semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitor-analysis.jpg?width=852&height=600&name=certificate-semrush-academy-competitor-analysis.jpg) ![Competitor research for demand generation semrush certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitive-research.jpg?width=852&height=600&name=certificate-semrush-academy-competitive-research.jpg) ![Google quote on SaaS B2B demand gen](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) B2B buyers do not contact suppliers directly until 57% of the purchase process is complete. ![google B2B buyer demand generation stat](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/google-white.png?width=200&height=100&name=google-white.png) ## What Our Demand Generation Solution Does B2B SaaS marketing isn't social media and email. Demand generation helps SaaS marketers to use multiple channels to create always-on presence. With theorytwenty7, you'll see B2B marketing-sales collaboration that produces real value for buyers and keeps your funnel topped up. ## 1. ###### Account Selection We use your [ideal customer profile](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en), sales, and success data to make sure we drive demand from the right buyer. This focuses work on accounts that are more likely to buy and be long-term customers. ## 2. ###### Marketing x Sales Processes We map marketing and sales processes to ensure coordination and collaboration. You’ll see a clear lead handoff, consistent messaging, and reporting in a streamlined process that improves the impact of demand gen. ## 3. ###### Value Packs We create value packs that give buyers high quality content without filling a form. By consistently making content easy to access, you’ll capture buyers’ attention, show your expertise, and create demand. ## 4. ###### Targeted Social Outreach We run social outreach to engage buyers via messaging, communities, [ads](https://theorytwenty7.io/solutions/saas-ad?hsLang=en), user, and company pages. This is another layer of visibility to drive traffic and, ultimately, conversions on your site. ## 5. ###### Influencer Management We identify key influencers in your industry and engage with them via webinars, podcasts, blogs, and newsletters – creating demand and trust in you. You'll tap into their audience with guest blogs, co-created content, and partnerships. ## 6. ###### Nurtures and Sequences We create email nurture campaigns and sales sequences for each audience. These provide leads with relevant content throughout their journey. With timely and valuable info, you’ll build trust and keep prospects engaged. ## 7. ###### 12-24 Month Content We create a 12-24 month content plan and delivery strategy, which includes a content calendar to demonstrate how and when content goes out. Consistent blogs and other content make you an expert and consistently attract traffic. ## 8. ###### Ads Strategy and Execution We develop and deliver an [ad strategy](https://theorytwenty7.io/solutions/saas-ad?hsLang=en) based on who you need to reach - no one else. We find the most effective ad platforms, create compelling ads, and monitor performance to help you bring more people back to your site. ![Cognsim demand generation quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) The B2B buying cycle is six to twelve months. ![cognism on the b2b buying cycle and the role of demand generation](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/cognism-white.png?width=200&height=100&name=cognism-white.png) ## Demand Gen Tech Stack From social outreach and ads to nurturing through content creation, here’s what a tech stack for your demand gen marketing could look like: ![g2 for bottom of funnel demand gen](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/G2-logo.png?width=500&height=250&name=G2-logo.png) ![thanks.io for using direct mail for leads](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/thanks-io-logo.png?width=500&height=250&name=thanks-io-logo.png) ![expandi for linkedin demand generation](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/expand-io-logo.png?width=500&height=250&name=expand-io-logo.png) ![hubspot for demand capture](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/hubspot-logo.png?width=500&height=250&name=hubspot-logo.png) ![linkedin sales navigator for buyer news to support demand generation](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/linkedin-sales-navigator-logo.png?width=500&height=250&name=linkedin-sales-navigator-logo.png) ![google for display ads to new prospects](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/google-ads-logo.png?width=500&height=250&name=google-ads-logo.png) ![hunter.io for finding leads](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/hunter.io.png?width=820&height=410&name=hunter.io.png) ## How Our Demand Generation Solution Helps To engage your audience on their terms with content that helps buyers do their jobs better and create long-term demand for your product, the theorytwenty7 solution: Creates foundations for long-term demand, so buyers trust you Focuses on metrics like reach, account engagement, and frequency Improves your messaging and content's impact as personas interact with you Applies a campaign framework to new business and customer marketing Delivers 12-24 months of content Increases touch points with your market in a way that lead generation will naturally limit due to a form-heavy approach to capturing leads. ## Results That Roar ![i-nexus-strategy-software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/i-nexus-strategy-software-logo.png?width=500&height=250&name=i-nexus-strategy-software-logo.png) #### $170k MRR In Four Years For US Strategy Software Vendor - 100% increase in SQLs YoY x4 years - 98% retention rate - 90+ search visibility for niche keywords - 5+ G2 category award wins ![Pluxee_Logo_HR Software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/pluxee-logo.png?width=500&height=250&name=pluxee-logo.png) #### Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories - 67% decrease in cost per lead - 83% increase in organic traffic YoY - Re-brand of 7 different entities - HubSpot marketing and sales implementation ![AQA data quality software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/AQA-logo.png?width=500&height=250&name=AQA-logo.png) #### Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution - Early customer profile market research - PLG implementation - Key account win from market leaders in Cloud Services ![Glide cloud software and connectivity](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/glide-logo.png?width=500&height=250&name=glide-logo.png) #### $340k MRR for Cloud Software and Connectivity Via Inbound Marketing - 133% increase in SQLs YoY - $340k MRR in four years - 71% increase in organic traffic <1 year - Telecom category award wins in 2018 & 2020 ![purpleseven ticketing software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/purple-seven-logo.png?width=500&height=250&name=purple-seven-logo.png) #### Established Lead Generation For UK and APAC Ticketing Software Vendor - 20% increase in inbound SQLs within a year - Implemented CRM and automation - Lead scoring and positioning development - Content development and MQL nurturing ## Get Started With Demand Generation Today Reach more ideal buyers using effective B2B SaaS demand generation strategies by booking a discovery call with theorytwenty7 today. [Generate More Demand](https://theorytwenty7.io/discovery?hsLang=en) ![James Milsom SaaS Demand Generation Strategy Expert](https://theorytwenty7.io/hs-fs/hubfs/Brand%20-%20DO%20NOT%20DELETE/JM%20TT7TM%20headshot%20rounded.jpg?width=250&height=250&name=JM%20TT7TM%20headshot%20rounded.jpg) ## Demand Generation Solution FAQs - How do we get started with your demand generation solution? + - We start with a [discovery call](https://theorytwenty7.io/book-a-discovery?hsLang=en) to help understand your goals, and then look at how demand gen can be ran alongside other initiatives, such as [lead generation](https://theorytwenty7.io/solutions/saas-lead-generation?hsLang=en) and [brand marketing](https://theorytwenty7.io/solutions/saas-branding?hsLang=en). - How long does it take to see results with demand generation? + - Demand generation is one of several layers you need for long term success. When coupled with [lead generation](https://theorytwenty7.io/solutions/saas-lead-generation?hsLang=en) and [inbound marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing?hsLang=en), you’ll create a marketing engine to continuously attract your buyers. - How much does the demand generation solution cost alone? + - theorytwenty7 is a subscription service, designed to group complementary [marketing solutions](https://theorytwenty7.io/solutions?hsLang=en). But, individual solutions can be bought or added on. [Book a call for more](https://theorytwenty7.io/meetings/chat-with-james/discovery?hsLang=en). - What internal teams need to be involved with the demand generation solution? + - Typically, you will need an in-house or external agency to support the BDR aspect of the demand gen strategy. A [trusted partner](https://theorytwenty7.io/who/partners?hsLang=en) of theorytwenty7 can be recommended. - Does the demand generation include the cost of subscriptions? + - Our demand generation solution is for the planning, execution, and optimization of a long-term demand generation program. The cost of any form of subscription, such as a BDR, advertisements, and co-created content with influencers is from your budget. [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. 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When coupled with lead generation and inbound marketing, you’ll create a marketing engine to continuously attract your buyers." }, "name" : "How long does it take to see results with demand generation?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more." }, "name" : "How much does the demand generation solution cost alone?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Typically, you will need an in-house or external agency to support the BDR aspect of the demand gen strategy. A trusted partner of theorytwenty7 can be recommended." }, "name" : "What internal teams need to be involved with the demand generation solution?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Our demand generation solution is for the planning, execution, and optimization of a long-term demand generation program. The cost of any form of subscription, such as a BDR, advertisements, and co-created content with influencers is from your budget." }, "name" : "Does the demand generation include the cost of subscriptions?" } ] } ```