B2B DEMAND GENERATION SOLUTION
SaaS Demand Generation That Works
Go beyond LinkedIn, cold calling, and events, with demand gen campaigns that make you the choice for your ideal buyer when they’re ready to talk to you.
B2B SaaS Demand Generation Strategies Work
With the theorytwenty7 B2B SaaS demand generation solution, you’ll create awareness and capture interest to power your growth flywheel.
Using B2B demand generation channels we know your buyers care for, you'll have campaigns that support buyers on their journey with relevant SaaS product information, blogs, and more that genuinely helps them.
Finally, it's not only lead generation playbooks that build pipeline.
B2B SaaS demand generation that...
is great for:
increasing your reach and building brand presence in your target market and target buyers, creating a monthly pipe for sales.
bundles with:
Product Marketing and Lead Generation solutions.
We’re
Planners
We help sales see why a demand gen plan of patience generates better leads.
We’re
Experts
We’re a dedicated resource for getting you noticed and buyers bought into you.
We’re
Focused
We’ll help you focus on ideal buyers because targeting everyone alienates everyone.
We’re End To End
We cover strategy, content, ads, automation, and support your sales reps to do what they're great at - work leads.
We Pair Demand
and Lead Gen
Bundles great with our lead generation tactics to create robust pipe coverage.
We’re Data-
Driven
We use marketing and sales contact databases like Apollo to find the right data.
We’ll
Differentiate
You won't be an “also-ran” because we cut through noise to deliver buyer value.
We Build
Processes
We use follow-ups, nurturing, and on-going comms so you don’t miss opportunities.
Experience You Need From Your SaaS Demand Generation Agency
B2B buyers do not contact suppliers directly until 57% of the purchase process is complete.
What Our Demand Generation Solution Does
B2B SaaS marketing isn't social media and email. Demand generation helps SaaS marketers to use multiple channels to create always-on presence.
With theorytwenty7, you'll see B2B marketing-sales collaboration that produces real value for buyers and keeps your funnel topped up.
1.
Account Selection
We use your ideal customer profile, sales, and success data to make sure we drive demand from the right buyer.
This focuses work on accounts that are more likely to buy and be long-term customers.
2.
Marketing x Sales Processes
We map marketing and sales processes to ensure coordination and collaboration.
You’ll see a clear lead handoff, consistent messaging, and reporting in a streamlined process that improves the impact of demand gen.
3.
Value Packs
We create value packs that give buyers high quality content without filling a form.
By consistently making content easy to access, you’ll capture buyers’ attention, show your expertise, and create demand.
4.
Targeted Social Outreach
We run social outreach to engage buyers via messaging, communities, ads, user, and company pages.
This is another layer of visibility to drive traffic and, ultimately, conversions on your site.
5.
Influencer Management
We identify key influencers in your industry and engage with them via webinars, podcasts, blogs, and newsletters – creating demand and trust in you.
You'll tap into their audience with guest blogs, co-created content, and partnerships.
6.
Nurtures and Sequences
We create email nurture campaigns and sales sequences for each audience.
These provide leads with relevant content throughout their journey.
With timely and valuable info, you’ll build trust and keep prospects engaged.
7.
12-24 Month Content
We create a 12-24 month content plan and delivery strategy, which includes a content calendar to demonstrate how and when content goes out.
Consistent blogs and other content make you an expert and consistently attract traffic.
8.
Ads Strategy and Execution
We develop and deliver an ad strategy based on who you need to reach - no one else.
We find the most effective ad platforms, create compelling ads, and monitor performance to help you bring more people back to your site.
The B2B buying cycle is six to twelve months.
Demand Gen Tech Stack
From social outreach and ads to nurturing through content creation, here’s what a tech stack for your demand gen marketing could look like:
How Our Demand Generation Solution Helps
To engage your audience on their terms with content that helps buyers do their jobs better and create long-term demand for your product, the theorytwenty7 solution:
Creates foundations for long-term demand, so buyers trust you
Focuses on metrics like reach, account engagement, and frequency
Improves your messaging and content's impact as personas interact with you
Applies a campaign framework to new business and customer marketing
Delivers 12-24 months of content
Increases touch points with your market in a way that lead generation will naturally limit due to a form-heavy approach to capturing leads.
Results That Roar
$170k MRR In Four Years For US Strategy Software Vendor
- 100% increase in SQLs YoY x4 years
- 98% retention rate
- 90+ search visibility for niche keywords
- 5+ G2 category award wins
Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories
- 67% decrease in cost per lead
- 83% increase in organic traffic YoY
- Re-brand of 7 different entities
- HubSpot marketing and sales implementation
Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution
- Early customer profile market research
- PLG implementation
- Key account win from market leaders in Cloud Services
$340k MRR for Cloud Software and Connectivity Via Inbound Marketing
- 133% increase in SQLs YoY
- $340k MRR in four years
- 71% increase in organic traffic <1 year
- Telecom category award wins in 2018 & 2020
Established Lead Generation For UK and APAC Ticketing Software Vendor
- 20% increase in inbound SQLs within a year
- Implemented CRM and automation
- Lead scoring and positioning development
- Content development and MQL nurturing
Get Started With Demand Generation Today
Reach more ideal buyers using effective B2B SaaS demand generation strategies by booking a discovery call with theorytwenty7 today.
Demand Generation Solution FAQs
-
We start with a discovery call to help understand your goals, and then look at how demand gen can be ran alongside other initiatives, such as lead generation and brand marketing.
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Demand generation is one of several layers you need for long term success. When coupled with lead generation and inbound marketing, you’ll create a marketing engine to continuously attract your buyers.
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theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.
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Typically, you will need an in-house or external agency to support the BDR aspect of the demand gen strategy. A trusted partner of theorytwenty7 can be recommended.
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Our demand generation solution is for the planning, execution, and optimization of a long-term demand generation program. The cost of any form of subscription, such as a BDR, advertisements, and co-created content with influencers is from your budget.