--- title: SaaS Marketing Team For Start-Ups | theorytwenty7 tech marketing description: The SaaS marketing team built on in-house experience, minus the downsides of hiring in-house. Get started with theorytwenty7 tech marketing today. image: https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Page%20preview/SaaS%20solution%20overview%20page%20-1.jpg --- [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) - [How We Help](https://theorytwenty7.io/solutions) - Go - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team) - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing) - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency) - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation) - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics) - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b) - Gro - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing) - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing) - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation) - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad) - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding) - Pro - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas) - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency) - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency) - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing) - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing) - Who We Help - [Companies](https://theorytwenty7.io/company) - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue) - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up) - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb) - [Roles](https://theorytwenty7.io/role) - [SaaS Founders](https://theorytwenty7.io/role/saas-founders) - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo) - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer) - What We Share - [Blogs](https://theorytwenty7.io/blog) - [Templates](https://theorytwenty7.io/resources/templates) - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing) - [Who We Are](https://theorytwenty7.io/who-we-are) - [Subscribe](https://theorytwenty7.io/newsletter-subscription) - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz) - [About Us](https://theorytwenty7.io/who-we-are) - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love) - [Our SaaS Partners](https://theorytwenty7.io/who/partners) [Grow with us](https://theorytwenty7.io/buy/pricing?hsLang=en) ###### SAAS MARKETING TEAM SOLUTION # A SaaS Marketing Team You Deserve Ditch every digital marketing agency's empty promises and those bad fit internal hires and choose theorytwenty7. Meet your new fractional marketing team. [Get Marketing Started](https://theorytwenty7.io/buy/pricing?hsLang=en) ## Grow Beyond A Startup Digital Marketing Agency theorytwenty7 isn’t another digital marketing agency. We’re a department that sets direction and **delivers based on in-house experience**. That's none of the costs of hiring, the pains of training, and the awkward firings of an internal team. It’s all the good of an agile marketing function that feeds your growth. ##### The SaaS marketing team solution that... ###### is great for: knowing exactly what you need to build your team ###### bundles with our: [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en) and [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation?hsLang=en) solutions. ![Marketing teams scale](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-4-scalable.svg) ###### We Scale We’re your marketing team, helping you scale beyond founder-led sales. ![We've Got The Experience](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-30-experience.svg) ###### We’re The Foundation With 10+ years in SaaS, we’re not a growth hack - we’re the real deal. ![We Put The Tech Buyer First](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-14-marketing.svg) ###### We Put Buyers First Our focus on product and inbound marketing means we always put buyers first. ![Data Driven Marketing](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-2-data-driven.svg) ###### We’re Data- Driven We use data to make every marketing dollar count, so you don’t have to. ![Breaking Marketing and Sales Siloes](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-43-align.svg) ###### We Align Marketing We crush the siloes that exist between marketers, sales reps, and you. ![Marketing processes matter](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-44-process-people.svg) ###### We’re Process People Budgets, campaigns, dashboards, leads – it all gets a documented process. ![Marketing that scales](https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Icons/icon-7-scaling.svg) ###### We're Here For The Long Term We’ll grow with you and be here to help, even after your subscription ends. ## Experience You Can Trust For Your Marketing ![Fractional Marketing Qualifications ](https://theorytwenty7.io/hs-fs/hubfs/6-CIM-HS-DB-PL-SEM-PMA.png?width=2000&height=794&name=6-CIM-HS-DB-PL-SEM-PMA.png) ![certificate-PMA-messaging-certified](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-PMA-messaging-certified.jpg?width=852&height=600&name=certificate-PMA-messaging-certified.jpg) ![certificate-PMA-picing](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-PMA-picing.jpg?width=852&height=600&name=certificate-PMA-picing.jpg) ![ProductLed PLG certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-product-led.jpg?width=900&height=600&name=certificate-product-led.jpg) ![Customer Advisory Boards certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-PMA-customer.jpg?width=900&height=600&name=certificate-PMA-customer.jpg) ![Competitor analysis certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitor-analysis.jpg?width=852&height=600&name=certificate-semrush-academy-competitor-analysis.jpg) ![competitive research certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-competitive-research.jpg?width=852&height=600&name=certificate-semrush-academy-competitive-research.jpg) ![Inbound certified hubspot badge certificate](https://theorytwenty7.io/hs-fs/hubfs/Inbound%20certified%20hubspot%20badge%20certificate.png?width=852&height=600&name=Inbound%20certified%20hubspot%20badge%20certificate.png) ![HubSpot Academy inbound marketing certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-inbound-marketing.jpg?width=852&height=600&name=certificate-HS-academy-inbound-marketing.jpg) ![HubSpot Academy inbound sales certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-inbound-sales.jpg?width=852&height=600&name=certificate-HS-academy-inbound-sales.jpg) ![HubSpot Academy frictionless sales certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-frictionlesss-sales.jpg?width=852&height=600&name=certificate-HS-academy-frictionlesss-sales.jpg) ![HubSpot Academy HubSpot Sales certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-sales-software.jpg?width=852&height=600&name=certificate-HS-academy-sales-software.jpg) ![HubSpot Academy digital marketing certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-digital-marketing.jpg?width=852&height=600&name=certificate-HS-academy-digital-marketing.jpg) ![HubSpot Academy SEO certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-SEO-certified.jpg?width=852&height=600&name=certificate-HS-academy-SEO-certified.jpg) ![SEO HubSpot Academy certification](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-hubspot-SEO-II.jpg?width=852&height=600&name=certificate-HS-academy-hubspot-SEO-II.jpg) ![SEO site audit certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-site-audit.jpg?width=852&height=600&name=certificate-semrush-academy-site-audit.jpg) ![Technical SEO certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-navigating-onpage.jpg?width=852&height=600&name=certificate-semrush-academy-navigating-onpage.jpg) ![GA4 Google Certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-GA4-for-SEO.jpg?width=852&height=600&name=certificate-semrush-academy-GA4-for-SEO.jpg) ![Search and conversions PPC certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-search.jpg?width=852&height=600&name=certificate-semrush-academy-search.jpg) ![Digital PR certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-digital.jpg?width=852&height=600&name=certificate-semrush-academy-digital.jpg) ![Writing PR certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-semrush-academy-effective-PR.jpg?width=852&height=600&name=certificate-semrush-academy-effective-PR.jpg) ![Demandbase ABM certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-demandbase.jpg?width=900&height=600&name=certificate-demandbase.jpg) ![HubSpot Academy email marketing certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-email-marketing.jpg?width=852&height=600&name=certificate-HS-academy-email-marketing.jpg) ![HubSpot Academy content marketing certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-content-marketing.jpg?width=852&height=600&name=certificate-HS-academy-content-marketing.jpg) ![HubSpot Academy social media certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-social-media.jpg?width=852&height=600&name=certificate-HS-academy-social-media.jpg) ![HubSpot Academy digital advertising certificate](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/Certificates/certificate-HS-academy-digital-advertising.jpg?width=852&height=600&name=certificate-HS-academy-digital-advertising.jpg) ![Gartner quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) Leaders must tap the power of agency and external partners to fill skills gaps. Assess the most critical marketing skills needed to meet business goals and find external partners capable of providing them. ![gartner on the role of SaaS marketing agencies](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/gartner-white.png?width=200&height=100&name=gartner-white.png) ## What Our Marketing Team Solution Does From building your marketing org chart to the marketing strategy that fuels growth goals, it starts with a solid marketing function. Here's what you can expect from the theorytwenty7 SaaS marketing team solution. ## 1. ###### Documented Marketing Strategy We document **every** strategy - from positioning to campaigns. You’ll know it inside out, and be able to explain it to investors, teams, and even friends. It's yours to keep forever. ## 2. ###### Positioning and Messaging We’ll work together to create [positioning and messaging](https://theorytwenty7.io/solutions/saas-product-marketing?hsLang=en), identifying and communicating the value of your tech in a way that matters to buyers. It’ll be clear what your product does, who it helps, and why that matters. ## 3. ###### Marketing Plan We’ll create a plan for marketing growth, customized to your goals. We’ll identify key marketing initiatives, set goals, and show how to execute marketing campaigns throughout the year. ## 4. ###### Budgeting And Forecasting We love marketing budgets. That's why we budget and forecast for agile spending to get every ounce of [value from investments](https://theorytwenty7.io/solutions/saas-marketing-analytics?hsLang=en). With the right data and vendors, we maximize your marketing dollars. ## 5. ###### Marketing Tech Stack We’ll build and implement the [marketing tech stack](https://theorytwenty7.io/who/martech-we-love?hsLang=en) that fits your start-up. And if you don’t know where to start, we’ve got vendors we know you’ll love. From marketing automation to ABM and Direct Mail, your tech will work for you. ## 6. ###### Marketing Campaign Ecosystem We’ll develop a marketing campaign ecosystem that creates awareness, drives engagement, and converts your leads into customers. From strategy to content, you’ll reach buyers where and when they need you. ## 7. ###### Roadmap To Scale Growing means we could say goodbye – but we’ll always be here. Whether seeking funding or IPO, we’ll define marketing roles, help hire talent, and build a long-term structure for successful internal marketing team. ![Bain quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png) Marketing is not an expense to be managed – it’s the cornerstone of your customer engagement strategy. ![bain on the importance of marketing in SaaS](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/bain-and-company-white.png?width=200&height=100&name=bain-and-company-white.png) ## How Our SaaS Marketing Team Solution Helps Create an efficient and effective fractional marketing department with the theorytwenty7 solution that: Strategically aligns marketing to your business goals and your purpose Efficiently allocates resources and maximize marketing investments Streamlines operations via best-in-class marketing tech Uses marketing performance data for decision making and scenario planning Provides coaching on how to plan, execute, and track marketing Builds a team structure and job roles, interview alongside you, hand over marketing in-house, and be ready to support your funding rounds or IPO ## Results That Roar ![i-nexus-strategy-software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/i-nexus-strategy-software-logo.png?width=500&height=250&name=i-nexus-strategy-software-logo.png) #### $170k MRR In Four Years For US Strategy Software Vendor - 100% increase in SQLs YoY x4 years - 98% retention rate - 90+ search visibility for niche keywords - 5+ G2 category award wins ![Pluxee_Logo_HR Software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/pluxee-logo.png?width=500&height=250&name=pluxee-logo.png) #### Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories - 67% decrease in cost per lead - 83% increase in organic traffic YoY - Re-brand of 7 different entities - HubSpot marketing and sales implementation ![AQA data quality software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/AQA-logo.png?width=500&height=250&name=AQA-logo.png) #### Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution - Early customer profile market research - PLG implementation - Key account win from market leaders in Cloud Services ![Glide cloud software and connectivity](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/glide-logo.png?width=500&height=250&name=glide-logo.png) #### $340k MRR for Cloud Software and Connectivity Via Inbound Marketing - 133% increase in SQLs YoY - $340k MRR in four years - 71% increase in organic traffic <1 year - Telecom category award wins in 2018 & 2020 ![purpleseven ticketing software](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/purple-seven-logo.png?width=500&height=250&name=purple-seven-logo.png) #### Established Lead Generation For UK and APAC Ticketing Software Vendor - 20% increase in inbound SQLs within a year - Implemented CRM and automation - Lead scoring and positioning development - Content development and MQL nurturing ![shell-energy](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Sharpened%20Images/shell-energy-logo.png?width=500&height=250&name=shell-energy-logo.png) #### Developing Internal Brand Champions For B2B and B2B Energy Provider Launch - Ran 20+ brand workshops - Coordinated digital and non-digital rebrand ## Meet Your New SaaS Marketing Team Take the first step to getting marketing right by booking a discovery call with theorytwenty7. [Meet With Us](https://theorytwenty7.io/discovery?hsLang=en) ![James Milsom SaaS Marketing Team Building Expert](https://theorytwenty7.io/hs-fs/hubfs/JM%20headshot%20transparent%20background.png?width=250&height=250&name=JM%20headshot%20transparent%20background.png) ## SaaS Marketing Department FAQs - How do we get started with your SaaS marketing team solution? + - We start with a [discovery call](https://theorytwenty7.io/book-a-discovery?hsLang=en) to help understand your goals, and then look at how establishing your marketing department can be ran alongside other foundational work, such as [inbound](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing?hsLang=en), [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b?hsLang=en), and [marketing automation](https://theorytwenty7.io/solutions/hubspot-marketing-agency?hsLang=en). - How long does it take to see results when starting a marketing team? + - A marketing team is a foundational step. It means building a strategy, plan, budget, tech, and reporting system to layer more tactical marketing. If you don’t know where to start with marketing, it’s here. - How much does the marketing team set-up cost alone? + - theorytwenty7 is a subscription service, designed to group complementary [marketing solutions](https://theorytwenty7.io/solutions?hsLang=en). But, individual solutions can be bought or added on. [Book a call](https://theorytwenty7.io/meetings/chat-with-james/discovery?hsLang=en) for more. - What internal teams need to be involved with getting us started? + - Leadership must be involved from the start to ensure marketing is bought in by the whole business.  - Does the marketing team solution include the cost of our subscriptions? + - Our marketing team solution does not include solutions like ABM, paid ads, demand generation and analyst relations. Any tech costs will come out of your budget. You are paying for the fractional marketing service. [![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en) 44661 Endicott Dr, Apt. W109 Ashburn, VA 20147 United States [hello@theorytwenty7.io](mailto:hello@theorytwenty7.io) All rights reserved. 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It means building a strategy, plan, budget, tech, and reporting system to layer more tactical marketing. If you don’t know where to start with marketing, it’s here." }, "name" : "How long does it take to see results when starting a marketing team?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "theorytwenty7 is a subscription service, designed to group complimentary marketing solutions. But, individual solutions can be bought or added on. Book a call for more." }, "name" : "How much does the marketing team set-up cost alone?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Leadership must be involved from the start to ensure marketing is bought in by the whole business. " }, "name" : "What internal teams need to be involved with getting marketing started?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Our marketing team solution does not include solutions like ABM, paid ads, demand generation and analyst relations. Any tech costs will come out of your budget. You are paying for the fractional marketing service." }, "name" : "Does the marketing team solution include the cost of our subscriptions?" } ] } ```