How do we get started with your paid ads solution?

We start with a discovery call to help understand your goals, and then look at how paid ads can be ran alongside other initiatives, such as SEO and demand generation.

How long does it take to see results with paid ads?

Paid ads are the quickest way to get results. But, your costs will be higher at the start of any campaign as Google and LinkedIn learn about your ads. We recommend a full funnel ad approach using search, display, retargeting, and social, to have a multi-layered presence.

How much does the paid ads solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the paid ads solution?

Paid ads should be developed leveraging the knowledge of product, sales, and any function that benefits from market insight. These people will be identified in the planning phase of the strategy.

Does the paid ads solution include the cost of adverts?

Our paid ads solution is for the planning, execution, and optimization of paid campaigns. All campaigns are included, but not the budget to run the ads – that is your cost.

SAAS PPC MARKETING SOLUTION

Make Every SaaS Ad Boost Your Reach

Tech spends $5 billion on paid ads each year. But dollars don’t equal PPC success. With our in-house Google and LinkedIn ads experience, you’ll fill your pipe with the right contacts faster.

Increase Your Reach

The SaaS PPC That Creates Leads Every Month

Our PPC solution is built to ensure you get more return on your spend by connecting Google and LinkedIn ads into your wider SEO and lead & demand generation tactics.

Using targeting, consistent messaging, and brilliant creatives, you'll hit the right person at the right time to navigate the cookieless world of Google.

The SaaS ad solution that...

is great for:

accelerating the number of people seeing your content

bundles with:

SEO and Demand Generation.

We Maximize
Budget

We get every cent out of your dollar, optimizing copy, creatives, and targeting.

We’re
Experienced

We’ve successfully used PPC in start-up’s marketing strategies for over a decade.

We Focus On
Buyers

We reach your ideal buyers, spending less on junk that only fill egos, not pipes.

We Track
PPC ROI

We drive down the Cost Per Acquisition, increase conversions, and don’t stop.

We’re Multi-
Layered

We focus on channels that work and align with your SEO and inbound marketing.

SaaS Google and LinkedIn Ads Experience You Need

Digital Advertising Certificate HubSpot 2023

Driving conversions for PPC semrush certificate

What Our PPC Solution Does

Tracking CPC and talking about ROAS is great, but what does that mean to your MRR?

We use your positioning, database, and customer LTV data to run the right ads to buyers in a way that means we spend every dollar as if it's our own - because we've been there.

1.

Campaigning Framework And Strategy

We develop a framework and strategy for your PPC campaigns.

By aligning your goals, target audience, and messaging, we build targeted ads that capture your ideal buyers' attention along their journey.

2.

Platform Set-Up

We set up PPC across platforms such as Google Ads, Microsoft Ads, Facebook, X, and LinkedIn.

We'll use the platforms that reach your buyers wherever they go.

3.

Budget Management

We manage your budget daily, maximizing ad spend - unlike most PPC agencies.

We allocate dollars where they'll go the furthest, nothing less.

4.

Keyword Optimization

Ads must be optimized weekly and refreshed after three months. Are yours?

We'll identify the keywords and placements that are working, and create Single Keyword Ad Groups over time to maximize spend.

5.

A/B Testing

SaaS ads live and die based on testing.

We A/B test creatives, ad copy, and landing pages to refine and improve campaign performance, driving higher click-through and conversion rates.

6.

Daily Monitoring

We monitor the campaign performance daily, tracking KPIs in click-through rates, cost per acquisition, and full-funnel attribution using HubSpot.

Every decision is made with data.

7.

Performance Reporting And Competitive Monitoring

We report in a way that gives meaning to actions, results, and lessons.

Additionally, we offer competitive monitoring, informing you about your competitors' strategies and helping you stay ahead in the market.

8.

Integration With SEO Strategy And Plan

We make PPC and SEO work hand in hand.

This creates consistent branding and user experience across channels, increasing your chances of attracting and converting buyers.

Our SaaS Ad Platforms

Where and how you advertise matters, that’s why we run ads across platforms:

How Our PPC Solution Helps

Support your SaaS growth goals, increases your products online visibility, attracts targeted traffic, and drives meaningful business results with the theorytwenty7 solution that:

Increases targeted traffic from buyers on platforms like Google and LinkedIn

Attracts buyers throughout their journey, so you're front of mind

Helps buyers see you often and trust you more with targeted ads

Improves conversion rates with optimization and Google's Performance Max

Integrates paid ads into your wider SaaS mix like SEO and demand gen

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

Leverage Paid Ads Today

Use paid ads alongside SEO to drive your growth by booking a discovery call with theorytwenty7.