How do we get started with your PLG solution?

We start with a discovery call to help understand your goals, and then look at how PLG can be ran alongside other initiatives, such as customer and product marketing.

How long does it take to see results with PLG?

PLG, as a strategy, takes 6+ months to take shape. However, if taking elements of PLG, such as offering a trial, the results can be overnight. We will work on defining you goals in the planning stage.

How much does the PLG solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the PLG solution?

PLG impacts your entire organization, and so would require careful selection of stakeholders from across the business. These people will be identified in the planning phase of the strategy.

Does the PLG solution include the cost of subscriptions?

Our PLG solution is for the planning, execution, and optimization of a PLG strategy. The cost of any form of subscription, such as Pocus for PLG, or HubSpot, is from your budget. Any tech required will be scoped with costings, where available.

How is the PLG solution different from the product marketing and product launch solutions?

The PLG solution focuses on introducing a PLG strategy to your business. Our product launch solution is for SaaS Founders taking a product to market. Our product marketing solution is for SaaS CEOs with existing products who would like to reposition their product.

PLG MARKETING SOLUTION

Build Your PLG Marketing Engine

Product-led growth (PLG) gives buyers more time using the product and less with sales reps. Let’s find if PLG that fits you, using ProductLed marketing best practices and metrics, that makes organic acquisition as easy as counting 1, 2, 3.

Start Marketing Using PLG

Product Led Growth Marketing

With the theorytwenty7 PLG marketing solution, you’ll give your product the foundations to drive revenue.

By turning your product into an organic growth tool, you'll transform everything from bland to personalized—from sign-up and onboarding to customer success. Let's make your product the star.

The PLG marketing solution that...

is great for:

product usage that creates a customer acquisition cost you won't believe.

bundles with:

Inbound Marketing and Customer Marketing solutions.

We Understand
PLG

We know PLG brings the fear of the unknown – we’ll help you navigate.

We Assess PLG
Suitability

We know PLG isn’t right for everyone – we’ll assess what type of PLG play you’ll need.

We Embrace
Change

We understand PLG means shifting how we view GTM – but we’ll help culture follow.

We Plan For
Tech

We’ll recommend the PLG tech solutions right for your needs, now and tomorrow.

We Refocus Metrics
And Goals

We turn Sales-driven and Product-driven goals into meaningful PLG metrics.

We
Optimize

We use your user data to refine the PLG buying experience to drive more MRR.

PLG Experience You Can Trust

What Our PLG Solution Does

Adopting a Product Led Growth motion into your go-to-market is a big step to take.

We'll help you understand whether it's the right step, and if so, in what direction you can take. PLG can include sales reps, for instance.

Whatever your B2B marketing team, we'll look at your freemium product, your buyers, their journey, and how to configure PLG for your product.

1.

Assess Your PLG Fit

We start with your culture, product, and buyers to understand if there’s a fit. If you don't have an early customer profile eager to use your product, or if the product is too implementation-heavy, it won't work.

We review your customer acquisition model, your use of SaaS metrics across the revenue team, and your budget before PLG is greenlit.

2.

Internal Education

We take your business through a PLG journey.

It's not easy adapting to PLG, and it takes hearts, minds, and a plan.

That means PLG workshops at a stakeholder-appropriate level and monthly resources to make PLG a common language for all.

3.

A-Ha Moments

We map key points in your product that make users smile - A-ha! moments.

That's done by speaking with early customers and observing users.

We pinpoint where users find the most value and guide prospects and users to that moment faster, basing pricing and marketing around it to feed virality.

4.

PLG Implementation Roadmap

We create a PLG implementation plan for every stakeholder to track.

With steps, timelines, goals, and more, you'll go from introducing a PLG strategy to executing it.

This guides the PLG transition, minimizing disruption on that path.

5.

Recommended Tech Stack

We recommend and help implement PLG tech.

That's data location to feeding usage data to marketing to drive engagement.

This tech enhances your PLG plays, such as user analytics, customer onboarding, in-app messaging, and data tracking, as well as how to use it.

6.

Conversion Journeys

We optimize user journeys within your PLG world.

That includes defining user stories for developers to build product signals, designing and refining paths as users go from free to paid, encouraging upgrades, and giving that TLC that turns users into your very own product champions.

7.

PLG Automation

When it comes to engaging your users, we'll put to use email marketing and SDRs to drive engagement with users.

Coupled with our SEO, Customer Marketing, SaaS Ad, and Lead & Demand Generation Marketing solutions, you'll create a multi-layered approach to increase acquisition and usage.

8.

PLG Metrics

We wrap this all up with PLG metrics and reporting.

You'll understand key product-led metrics.

That includes virality, organic growth, PQLs, customer acquisition cost, customer payback periods, onboarding drop-off, ARPU, and invites per user.

SaaS PLG Tech Stack

PLG comes in many shapes and sizes, but here’s some software to get you started:

How Our PLG Solution Helps

Unlock the growth potential of your product and move away from a sales-led model with theorytwenty7, and you'll empower users to experience and benefit from your product in a way that:

Educates internal teams to create PLG buy-in and excitement

Builds a customer-centric approach across your business

Unlocks user insights that inform product direction and gamify usage

Reduces manual touchpoints and wasted resources in Marketing, Sales, and Customer Success, ensuring that more time is spent where value can be added, meaning teams scale in more strategically valuable areas

Gives users the buying and customer experience that they expect in the 2020s

Creates seamless user onboarding and activation, frictionless and optimized to get users up to speed and experiencing value that creates MRR quicker

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

Begin Your Product-Led Growth Journey Today

See how our SaaS start-up product-led growth marketing solution makes your product the centerpiece of your go-to-market, and delivers the experience your buyers crave by booking a discovery call with theorytwenty7 today.

Grow Revenue With PLG

PLG Solution FAQs

We start with a discovery call to help understand your goals, and then look at how PLG can be ran alongside other initiatives, such as customer and product marketing.
PLG, as a strategy, takes 6+ months to take shape. However, if taking elements of PLG, such as offering a trial, the results can be overnight. We will work on defining you goals in the planning stage.
theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.
PLG impacts your entire organization, and so would require careful selection of stakeholders from across the business. These people will be identified in the planning phase of the strategy.
Our PLG solution is for the planning, execution, and optimization of a PLG strategy. The cost of any form of subscription, such as Pocus for PLG, or HubSpot, is from your budget. Any tech required will be scoped with costings, where available.
The PLG solution focuses on introducing a PLG strategy to your business. Our product launch solution is for SaaS Founders taking a product to market. Our product marketing solution is for SaaS CEOs with existing products who would like to reposition their product.