How do we get started with your customer marketing solution?

We start with a discovery call to help understand your goals, and then look at how customer marketing can be ran alongside other initiatives, such as ABM and HubSpot.

How long does it take to see results with customer marketing?

Customer marketing supports peer reviews, referrals, as well as protecting from churn through retention and up+cross sells. Whatever the goals, marketing is the flywheel to help customers be champions.

How much does the customer marketing solution cost alone?

theorytwenty7 is a subscription service, designed to group complementary marketing solutions. But, individual solutions can be bought or added on. Book a call for more.

What internal teams need to be involved with the analyst relations solution?

Customer marketing involves sales, customer success, and product. These people will be identified in the planning phase of the strategy.

Does the customer marketing solution include the cost of subscriptions?

Our customer marketing solution is for the planning, execution, and optimization of customer marketing. The cost of any form of subscription, such as G2, Gartner Peer Reviews etc., as well as hosting Customer Advisory Boards, is from your budget.

B2B CUSTOMER MARKETING SOLUTION

Use Customer Marketing To Create Champions

Your customers can be all-conquering heroes who use their story to inspire others, and grow your MRR. Through Customer Advisory Boards, G2 reviews, case studies and more, you can drive retention, grow your base, and create users who love your product.

Find Your Champions

Meet Your Customer Marketing Team

The theorytwenty7 customer marketing solution empowers customer success teams to generate G2 reviews, expand accounts, create case studies, and host Customer Advisory Boards.

That’s more retention, lifetime value, and users who love your product.

Get ready to create genuine fans of your SaaS products.

The B2B customer marketing solution that...

is great for:

creating trust and growth from your base - a cost-effective way to drive MRR and make happy, positive customers.

bundles with:

ABM and HubSpot Marketing Agency solutions.

We Focus On
Value

We’ll identify value metrics to help buyers quantify why they need you.

We’re Insight-
Driven

We analyze customer data to find opportunities to improve process and buying.

We’re
Collaborators

We get revenue teams focusing on one thing - your customer.

We’ll Leverage
Automation

We’ll make your customer marketing more efficient and relevant with HubSpot.

We’ll Grow
Accounts

We’ll apply lead and demand generation tools to create more MRR in accounts.

We’ll Build
Social Proof

We’re experts in G2 and Gartner Digital Marketing – so we’ll get customers sharing.

We’ll Create Case
Studies

We’ll create case studies and advisory boards to showcase your customer’s success.

Experience You Can Trust In Customer Marketing

Email Marketing Certificate HubSpot 2023

Frictionless Sales Certificate HubSpot 2023

Content Marketing Certificate HubSpot 2023

Digital Advertising Certificate HubSpot 2023

What Our Customer Marketing Solution Does

Great customer marketing needs a strategy.

We'll work with your customer success and sales reps to tier your accounts and customize our customer marketing efforts based on their LTV.

From there, it's all about delivering a fantastic customer experience that creates champions.

1.

Peer Review Sites

We set up your product profiles on G2, Gartner Digital Markets, and TrustRadar to celebrate your customers’ stories. With these set, you can show the world your user's opinions.

And, we’ll help you advertise on Gartner’s platform to reach more buyers.

2.

Growth Marketing

We’ll create a demand and lead generation strategy for your accounts, applying ABM best practices to tailor content and comms to your accounts.

You’ll reach deeper into accounts, make connections, and drive growth from base.

3.

Case Studies

We’ll use case studies to make your customers heroes that your product empowers.

We’ll work with in-house designers or trusted theorytwenty7 partners to build content that helps potential customer make better choices on your product.

4.

Optimized Onboarding

We’ll support on guidance and resources, automating key milestones in their journey, and leverage insights from G2, such as profile views of competitors.

That journey gives users value from the start – key to creating customer champions.

5.

Review Generation Campaigns

We leverage best practices in customer review tactics to get your users to shout loud and proud about how you’ve helped make a difference in their life.

Email, success engagements, and social drive reviews to show your tech as must-have.

6.

Customer Advisory Boards

We’ll roadmap Customer Advisory Boards so you can get insights, feedback, and interaction between your most loyal and engaged customers.

That involves customers in decisions on product development, building your community.

7.

Collaborative Content Creation

We’ll co-create content, such as blogs, podcasts, and webinars, with your customers so that prospects know users are successful thanks to your product.

Showcasing their success, you’ll reinforce why you provide value beyond your product.

8.

Personalized Customer Newsletter

We’ll develop and distribute personalized newsletters to keep customers engaged, meaning you’re adding value to their day.

Product updates, trends, and resources, tailored to each customer's needs, delivered via email and MORs.

Customer Marketing Tech

From identifying customers on your site to delivering moments to make them smile, here’s what a tech stack for your customer marketing could look like:

How Our Customer Marketing Solution Helps

Tap into your customer base in a way that isn’t just about MRR - it’s all about profiling customers, being their platform, and creating real loyalty with the theorytwenty7 solution that:

Generates in-depth insights into customers’ motivations, challenges, and all you need to personalize comms

Delivers a consistent customer experience aligned to your brand

Conducts CSATs and peer review generation campaigns to surface the heroes of your user base

Leverages product usage and customer milestones to create a memorable, positive experience

Breaks silos so everyone lives and breathes the customer

Results That Roar

$170k MRR In Four Years For US Strategy Software Vendor

100% increase in SQLs YoY x4 years
98% retention rate
90+ search visibility for niche keywords
5+ G2 category award wins

Establishing UK+I HR and Sales Software Vendor As Thought Leader In Two Categories

67% decrease in cost per lead
83% increase in organic traffic YoY
Re-brand of 7 different entities
HubSpot marketing and sales implementation

Finding Product-Market-Fit For US and EMEA Data PLG SaaS Solution

Early customer profile market research
PLG implementation
Key account win from market leaders in Cloud Services

$340k MRR for Cloud Software and Connectivity Via Inbound Marketing

133% increase in SQLs YoY
$340k MRR in four years
71% increase in organic traffic <1 year
Telecom category award wins in 2018 & 2020

Established Lead Generation For UK and APAC Ticketing Software Vendor

20% increase in inbound SQLs within a year
Implemented CRM and automation
Lead scoring and positioning development
Content development and MQL nurturing

Developing Internal Brand Champions For B2B and B2B Energy Provider Launch

Ran 20+ brand workshops
Coordinated digital and non-digital rebrand

Get Started With Customer Marketing

Gives your customers the spotlight they deserve and create champions by booking a discovery call with theorytwenty7 today.