The Cost Of Marketing A SaaS Start-Up

Whether chasing that first MRR, navigating a black swan churn, or keeping the lights on, any sort of money uncertainty means you can't rush into investments.

You want to scale and scaling takes the right foundations. You want people to love the product as much as you do. Marketing is where you create that fandom.

You know marketing is needed, but there's a difference between emails and ads vs. a proposition and go-to-market engine built by marketing.

Great SaaS marketing is about data, but you're unsure if clicks are something you should care about. You need to connect the bigger picture to tangible goals and KPIs.

SaaS providers need to balance today's fires with what's in the distance - but tomorrow will become today. You need to find a way to sustainably generate leads.

Choosing a SaaS marketing agency or consolidating your existing teams is about ensuring every dollar counts. SaaS in-house experience matters, but it's hard to find. 

You need to be able to pivot your go-to-market as forecasts change, meaning marketing must be agile and have multiple scenarios they can run growth plays using.

When you assign money on go-to-market, you must be confident that the budget is being managed responsibly and with enough buffer to reallocate funds if needed.

You want a performance management mindset where marketing works with sales to see the impact of their work and feeds their insights into your proposition.

Proving Return on Marketing Investment (ROMI) is crucial because if marketing creates dud leads at a high cost, you need to know and then change that.