Choose Your Package

Yes. While there is a lot that goes into delivery, all of these have been done, often concurrently, as you see in our Pro package. A decade of experience in tech marketing of knowing what to do, what not to do, and when to do it comes into play here.

We start with a discovery call to understand your goals, and then look at what solutions you need. While on the call, we’ll get to know each other and make sure there’s a fit between challenges, solutions, budget, and above all, us.

Yes! The three tiers of packages give tech CEOs and their business the ability to pick and choose the solutions that fit their needs.

Marketing needs foundations. That’s why our Go package cannot be altered. But, with Gro and Pro, you can add 2-4 solutions.

Definitely. While outside our package, we can help you with onboarding your HubSpot for a one-time cost, and then switch into a monthly subscription as part of the Go, Gro, or Pro packages.

Whatever your subscription, your minimum term is six months. This gives everyone enough time to let the marketing process breathe and start seeing key results. Be wary of any marketing agency who claims to be able to generate results in less than this period.

For our monthly payment terms, we have a 30-day payment window.

Quarterly payment terms have a 45-day window.

Annual payment terms have a 60-day window.

Marketing needs six months to start producing results. Therefore, we do not offer a minimum term shorter than this. Likewise, you cannot switch your subscription on or off from one month to the next.

Solutions within your package can be switched on and off, and an upgrade or downgrade is possible, but this must be agreed with theorytwenty7 in advance as, ultimately, changes to your marketing means changes to your strategy..

An internal team of six would cover the services of by theorytwenty7. Those team members cost $530,000 per year, excluding benefits. With a Gro package, you’ll pay $59,028, with no loss in quality or work produced. That means more money into campaigns.

You’ll notice that we don’t hide our pricing - that’s part of our philosophy. We’re transparent. Others are not. You deserve better. Other providers can be costly or inexperienced in tech (and sometimes both). For instance, some agencies charge $6,000 for blocks of hours each month that you can use across SEO, content, and paid ads. We don’t do that.

We offer an end-to-end solution that is outcome-based, not hours. You choose your package, and theorytwenty7 becomes your marketing department. Did we mention that every email, ad, piece of content, plan, and more is yours? That’s right, unlike other marketing agencies, you own whatever is produced by theorytwenty7 as part of your subscription.

There are no hidden costs with your theorytwenty7 package, outside of VAT and sales tax, where applicable.

No, but you can work directly with them through our referral.

The cost of your marketing tech stack, promotional budget (what we lovingly call showtime), research and advisory subscriptions etc. are yours to absorb. You pay for the cost of hiring us as your department, you provide the marketing budget, and we deliver the results together.

An invoice is sent prior to the month's work. For a month to month subscription, you must pay within 30 days. Beyond that period, using the cost of your agreed subscription for that period, a 10% fee is added for late payment after a week, and then 1% extra every week you're delayed. 

For quarterly terms, the quarter's payment is due 45 days after invoice.

For annual terms, the year's payment is due within 60 days of invoice.

From the moment you talk to us on your discovery call, we’re already starting to build out the wants and needs of your business.

Those are translated into a list of services we’ll provide in your subscription and a roadmap for getting the basics set up - market strategy, marketing strategy, marketing plan, and reporting - and from there, we’ll ensure every solution you subscribe to has a plan and agreed KPIs.

However, when it comes to campaign goals, traffic, MQLs, and SALs, this depends on your available budget. After all, successful marketing requires know-how, budget, and a smidgen of luck.

theorytwenty7 brings over a decade of experience in the tech space. Working from an entry-level role in marketing through to building and leading successful marketing organizations creates a drive and know-how that’s hard to replicate.

With your subscription, you can access product, digital, content, ABM, HubSpot, and customer marketing know-how, and a wealth of experience leading marketing departments within startups. And did we mention lifetime 1:1 coaching for leadership teams?

We’ll be here to guide, drive, execute, and deliver the MRR growth you need.

theorytwenty7 offers our subscribers the opportunity to work with our trusted network of partners who specialize in key areas that internal resources may not cover.

These partnerships enable you to access comprehensive support and deliver exceptional results that complement your theorytwenty subscription. Whether an SDR for lead generation or BDR for demand generation, we want you to work with people we’ve worked with.

It all comes back to trust. We know you deserve better, and by leveraging the expertise of these partners, you can rest assured knowing that we’ve chosen them before and know exactly how good they are. That’s one less thing to worry about.

theorytwenty7 recommends a tech stack that it knows can fuel your growth goals.

Systems like HubSpot have been part of our daily work for a decade, so we have the know-how and internal relationships at that vendor to leverage.

While your budget ultimately dictates what tech you do use, it’s always best to stick to the tools that we know work.

Absolutely. We’re big believers in communicating the value of marketing and raising its profile as a strategic partner in your business.

While carefully planned change management is a large part of that equation, transparency, regular communication, and reporting is a bare minimum.

With board packs, dashboards, internal comms, and reporting tailored towards key stakeholders, you’ll have everything necessary to win the hearts and minds of your business, executive team, and investors.

Measuring ROI from theorytwenty can come in many forms.

The most obvious are MRR, SQLs, and MQLs.

But dig a little deeper and you’ll want to look at metrics like the Cost Per Lead, employee understanding of marketing, content produced, peer reviews generated, and metrics that go beyond a simple equation of how much we spend on marketing and what marketing produced.

The results we’ll achieve together depend on the budget available, your category, and your business’ internal environment. That’s why the discovery call is so important!