What Does A SaaS Start-Up Marketing Team Look Like?
Here's a typical internal team from role to play to the market rate to pay.
Chief Marketing Officer / Director of Marketing
Years experience needed: 10
Cost: $130,000
The Chief Marketing Officer (CMO) or Director of Marketing is the visionary of your team. They’re there to create the market strategy with sales and product, build a 3-year strategy, and supporitng annual plan. They’re the voice of the prospect in your business, and their job is to build relationships internally to champion them.
Marketing Operations Manager
Years experience needed: 5
Cost: $85,000
The Marketing Operations Manager (MOM) is there to act as the right hand to the CMO. Their responsibilities range from managing the marketing tech stack, process mapping, and lead management to performance management, budgeting, and resource allocation. They’re critical to day-to-day operations of marketing running smoothly.
Product Marketing Manager
Years experience needed: 6
Cost: $90,000
The Product Marketing Manager (PMM) is the CMO’s eyes and ears within the market. Before products can be launched or campaigns executed, they’re developing messaging to strike a nerve with your ideal buyers. They research the market, position your product, enable sales, and develop the go-to-market strategy for the business.
Marketing Campaign Manager
Years experience needed: 5
Cost: $75,000
The Marketing Campaign Manager is responsible for working with the PMM and the MOM to plan, execute, and manage campaigns - from customer acquisition to peer review generation. They’re in meetings with the PMM to brief sales on campaigns, capture ideas, write emails and landing pages, and are key to SaaS go-to-market.
Content Marketing Manager
Years experience needed: 5
Cost: $75,000
The Content Marketing Manager (CMM) is typically an ex-journalist or English major who loves blogs, eBooks, webinars, and podcasts that get under readers' skin by working with the PMM. They own the content strategy, create and optimize content, build an editorial calendar, and work with the digital manager to distribute it.
Digital Marketing Manager
Years experience needed: 5
Cost: $75,000
The Digital Marketing Manager (DMM) is responsible for developing and implementing digital strategies to help the PMM, CMM, and MCM create awareness, generate leads, and grow MRR. They’ll have a strong background in SEO and/or PPC and own digital strategy to use marketing tech, budget, and marketing content.
That totals
Six team members
$530,000 in salary
But doesn’t include a learning and development budget, nor wider package costs such as 401k and health insurance
Comparing theorytwenty7 To An In-House Team
 |
Internal | |
|---|---|---|
| CMO | We | 130,000 |
| MOM | charge | 85,000 |
| PMM | a | 90,000 |
| MCM | subscription | 75,000 |
| CMM | each | 75,000 |
| DMM | month | 75,000 |
| TOTAL | $24,192 - 102,480 | $530,000 |
WHAT THAT MEANS FOR THEORYTWENTY7 VS AN IN-HOUSE MARKETING TEAM
- Building internally takes time, know-how, and patience
- Building one is often rushed, equalling poor hiring
- theorytwenty has no hidden costs, e.g. benefits packages
- theorytwenty7 is your marketing team - it’s as simple as that
- theorytwenty7 has knowledge and experience in each role
- We help you map and recruit the internal team to scale with
Ready To Switch?
Building your team make sense, but is now the right time?
Book a call with us today to discuss how we can establish the foundations for your team.
