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theorytwenty7 vs. Research And Advisory Firms

Advisors' best practices aren’t worth knowing unless you can execute them.

Here’s how theorytwenty7 helps with your research and advisory subscriptions at Gartner and Forrester.

What’s Challenging?

You’re pushing the business forward, wearing multiple hats, and the hours run out.

You’ve invested in your Tech CEO package with Gartner’s Technology and Service Providers advisory service, but you cannot do anything with their advice.

We’ve worked with Gartner’s advisors, and their support has been the foundation of our portfolio. But, stakeholders often feel they’re not getting the value out of their subscriptions. Here’s why.

Cost

Subscribing to Gartner's advisory services is a significant financial investment, which challenges limited budgets and resources. You need to see the value from the subscription.

Scalability

SaaS start-ups often see rapid growth. How you use Gartner's advisory services must adapt, and a plan is required to get your business using more of it.

Critical Spend

With a subscription to Gartner, Forrester, or another R&A firm, that cost necessitates an analyst strategy. Without it, you're wondering if those dollars are better spent on marketing execution.

Time Management

Finding the time to use Gartner’s resources and insights is hard. How often do you want to implement the advice, but you can’t find the time? You’re not alone…

Information Overload

Gartner offers unparalleled industry insights, which can sometimes overwhelm you. Understanding research and self-serving from these papers is time-consuming.

Competitive Differentiation

Start-up CEOs risk over-relying on analyst insights rather than other points of view, such as customers'. Don’t rely heavily on any one external source.

How Does theorytwenty7 Help R&A?

Get every ounce of value from R&A subscriptions thanks to a decade of in-house SaaS experience.

Gartner license holder
You’re The Seat
Holder

We don't take a seat on the license, nor do we require access to any of the provided reports - they’re yours to keep with your license.

Analyst Relations strategy
Analyst
Relations

We offer an analyst relations solution. We cannot attend your calls but we do build and execute your analyst relations strategy.

Gartner <br>Reprints
Reprint
Campaigns

We manage your reprint license by selecting content and executing campaigns to leverage Quadrants, Hype Circles, and reports.

Advisor Feedback
Feedback
Execution

Have advisor feedback to implement? We’ll do the work, helping coordinate internally to get even more value out of the subscription.

Why Add theorytwenty7 Alongside Your R&A Subscription

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  • theorytwenty7 has worked with research and advisory firms like Gartner, meaning that we’re experienced in how to work with and implement feedback
  • theorytwenty7 comes with Product Marketing Alliance accreditation in analyst relations
  • theorytwenty7 has run successful reprint campaigns, knowing how to navigate the approval process

Ready To Subscribe To Theorytwenty7?

We know that getting more out of your subscription with Gartner and Forrester is a massive part of your growth.

Book a discovery call today to see how we can help with your research and advisory subscription.

James Milsom gartner reprint support