---
title: What We Look For From You | theorytwenty7 tech marketing
description: Like SaaS companies know their idea buyers, know exactly who we love to work with. Find out if there’s a match between you and theorytwenty7.
image: https://theorytwenty7.io/hubfs/Theorytwenty7_2024/Images/Page%20preview/What%20we%20look%20for%20from%20you%201200x630.jpg
---

[![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en)

- [How We Help](https://theorytwenty7.io/solutions) 
    - Go 
          - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team)
          - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing)
          - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency)
          - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation)
          - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics)
          - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b)
    - Gro 
          - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing)
          - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing)
          - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation)
          - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad)
          - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding)
    - Pro 
          - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas)
          - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency)
          - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency)
          - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing)
          - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing)
- Who We Help 
    - [Companies](https://theorytwenty7.io/company) 
          - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue)
          - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up)
          - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb)
    - [Roles](https://theorytwenty7.io/role) 
          - [SaaS Founders](https://theorytwenty7.io/role/saas-founders)
          - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo)
          - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer)
- What We Share 
    - [Blogs](https://theorytwenty7.io/blog)
    - [Templates](https://theorytwenty7.io/resources/templates)
    - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing)
- [Who We Are](https://theorytwenty7.io/who-we-are) 
    - [Subscribe](https://theorytwenty7.io/newsletter-subscription)
    - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz)
    - [About Us](https://theorytwenty7.io/who-we-are)
    - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love)
    - [Our SaaS Partners](https://theorytwenty7.io/who/partners)

- [How We Help](https://theorytwenty7.io/solutions) 
    - Go 
          - [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team)
          - [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing)
          - [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency)
          - [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation)
          - [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics)
          - [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b)
    - Gro 
          - [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing)
          - [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing)
          - [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation)
          - [Paid Ads](https://theorytwenty7.io/solutions/saas-ad)
          - [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding)
    - Pro 
          - [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas)
          - [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency)
          - [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency)
          - [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing)
          - [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing)
- Who We Help 
    - [Companies](https://theorytwenty7.io/company) 
          - [Pre-Revenue SaaS](https://theorytwenty7.io/company/saas-pre-revenue)
          - [SaaS Start-Ups](https://theorytwenty7.io/company/saas-start-up)
          - [SaaS SMBs](https://theorytwenty7.io/company/saas-smb)
    - [Roles](https://theorytwenty7.io/role) 
          - [SaaS Founders](https://theorytwenty7.io/role/saas-founders)
          - [SaaS CEOs](https://theorytwenty7.io/role/saas-ceo)
          - [SaaS Marketers](https://theorytwenty7.io/role/saas-marketer)
- What We Share 
    - [Blogs](https://theorytwenty7.io/blog)
    - [Templates](https://theorytwenty7.io/resources/templates)
    - [The Cost Of Marketing](https://theorytwenty7.io/buy/cost-of-saas-start-up-marketing)
- [Who We Are](https://theorytwenty7.io/who-we-are) 
    - [Subscribe](https://theorytwenty7.io/newsletter-subscription)
    - [Take The Quiz](https://theorytwenty7.io/saas-growth-quiz)
    - [About Us](https://theorytwenty7.io/who-we-are)
    - [MarTech We Love](https://theorytwenty7.io/who/martech-we-love)
    - [Our SaaS Partners](https://theorytwenty7.io/who/partners)

[Grow with us](https://theorytwenty7.io/buy/pricing?hsLang=en)

###### WHO WE HELP

# We Love Working With SaaS Leaders

You have an ideal buyer, and so do we

You know who you want to work with and what it takes for that relationship to be happy and productive.

After 10+ years in tech, we know how to do our best work with you.

[Let’s Grow Together](https://theorytwenty7.io/discovery?hsLang=en)

## Mindset

We know you’re a hard-working, passionate visionary - but do you have the right mindset with your business’ go-to-market?

We ask these questions to understand how you view marketing:

- Are you open to feedback?
- Do you hire people you trust?
- Do you listen to subject matter experts?
- Do you stay focused on a strategy and execute to a plan?
- Do you follow best practices?
- Do you learn from mistakes?

##### We want to collaborate

#### Why does it matter?

Marketing thrives in an environment of trust. When you are confident enough to hand marketing to those with experience, much like your sales and customer success function, you can take things to a different level.

![quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png)

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

#### Simon Sinek

## Commitment

Marketing is of equal value to sales, customer success, IT, product, etc. Whether you invest considerable amounts in building an internal team or subscribe to theorytwenty7, you've got to see marketing as a strategic function.

But marketing isn’t a quick win. Results do not happen instantly and do not come without time and budget invested in building foundations and promoting your product.

Success won’t come from a stop-start, tap-on-tap-off approach.

We thrive when tech leaders commit to marketing - time, budget, and being part of your team.

#### We all have the same goal.

[How We Help You](https://theorytwenty7.io/solutions?hsLang=en)

## Teamwork

Your business and theorytwenty7 are a team. We collaborate in workshops, Slack, Zoom, and email, doing everything we need to plan and execute your marketing.

We coach your leaders on communicating the value of marketing.

When the time’s right, we’ll support you in ending your theorytwenty7 subscription, building your internal team, and staying for free 1:1 coaching long after.

Why? Because we’re a team, and we want you to succeed with and beyond theorytwenty7.

#### It’s all about teamwork.

[Learn About Us](https://theorytwenty7.io/who-we-are?hsLang=en)

![quote](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Home/quote.png?width=60&height=38&name=quote.png)

Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

#### Samuel Beckett

## Does This Sound Like You?

Great, we’d love to talk!

Let’s see how theorytwenty7 marketing can fuel your SaaS growth by booking a call today.

[Let’s Talk](https://theorytwenty7.io/discovery?hsLang=en)

![James Milsom software marketing consultant](https://theorytwenty7.io/hs-fs/hubfs/Brand%20-%20DO%20NOT%20DELETE/JM%20TT7TM%20headshot%20rounded.jpg?width=250&height=250&name=JM%20TT7TM%20headshot%20rounded.jpg)

[![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en)

44661 Endicott Dr, Apt. W109

Ashburn,

VA 20147

United States

[hello@theorytwenty7.io](mailto:hello@theorytwenty7.io)

All rights reserved. All trademarks are   
held by their respective owners.

 

![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)

 

###### Go

- [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team)
- [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing)
- [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency)
- [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation)
- [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics)
- [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b)

###### Gro

- [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing)
- [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing)
- [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation)
- [Paid Ads](https://theorytwenty7.io/solutions/saas-ad)
- [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding)

###### Pro

- [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas)
- [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency)
- [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency)
- [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing)
- [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing)

###### Who We Help

- [Founders](https://theorytwenty7.io/role/saas-founders)
- [CEOs](https://theorytwenty7.io/role/saas-ceo)
- [Marketers](https://theorytwenty7.io/role/saas-marketer)
- [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue)
- [Start-Ups](https://theorytwenty7.io/company/saas-start-up)
- [SMBs](https://theorytwenty7.io/company/saas-smb)

###### What We Share

- [Blogs](https://theorytwenty7.io/blog)
- [Templates](https://theorytwenty7.io/resources/templates)

###### Who We Are

- [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription)
- [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz)
- [About Us](https://theorytwenty7.io/who-we-are)
- [MarTech We Love](https://theorytwenty7.io/who/martech-we-love)
- [Our Partners](https://theorytwenty7.io/who/partners)

[![theorytwenty7 B2B SaaS Start-uP Marketing Agency](https://theorytwenty7.io/hubfs/Brand%20-%20DO%20NOT%20DELETE/Logos/theorytwenty7-tag-logo.svg "theorytwenty7 B2B SaaS Start-uP Marketing Agency")](https://theorytwenty7.io/?hsLang=en)

44661 Endicott Dr, Apt. W109

Ashburn,

VA 20147

United States

[hello@theorytwenty7.io](mailto:hello@theorytwenty7.io)

All rights reserved. All trademarks are   
held by their respective owners.

 

![Hubspot - Partner | Fluent XP](https://www.fluentxp.com/assets/imgs/site/content/hubspot/partner-badge.png) ![CIM badge](https://theorytwenty7.io/hs-fs/hubfs/image-removebg-preview-1.png?width=100&height=100&name=image-removebg-preview-1.png)

 

##### Go ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Marketing Department](https://theorytwenty7.io/solutions/saas-marketing-team)
- [Inbound Marketing](https://theorytwenty7.io/solutions/b2b-saas-inbound-marketing)
- [HubSpot](https://theorytwenty7.io/solutions/hubspot-marketing-agency)
- [Lead Generation](https://theorytwenty7.io/solutions/saas-lead-generation)
- [Reporting and Analytics](https://theorytwenty7.io/solutions/saas-marketing-analytics)
- [SEO](https://theorytwenty7.io/solutions/saas-seo-consulting-b2b)

##### Gro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Product Launch](https://theorytwenty7.io/solutions/saas-product-launch-marketing)
- [Product Marketing](https://theorytwenty7.io/solutions/saas-product-marketing)
- [Demand Generation](https://theorytwenty7.io/solutions/saas-demand-generation)
- [Paid Ads](https://theorytwenty7.io/solutions/saas-ad)
- [Brand Marketing](https://theorytwenty7.io/solutions/saas-branding)

##### Pro ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Product Led Growth](https://theorytwenty7.io/solutions/plg-marketing-saas)
- [Analyst Relations](https://theorytwenty7.io/solutions/analyst-relations-agency)
- [Account Based Marketing](https://theorytwenty7.io/solutions/account-based-marketing-agency)
- [Affiliate and Partner Marketing](https://theorytwenty7.io/solutions/saas-affiliate-marketing)
- [Customer Marketing](https://theorytwenty7.io/solutions/saas-customer-marketing)

##### Who We Help ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Founders](https://theorytwenty7.io/role/saas-founders)
- [CEOs](https://theorytwenty7.io/role/saas-ceo)
- [Marketers](https://theorytwenty7.io/role/saas-marketer)
- [Pre-Revenue](https://theorytwenty7.io/company/saas-pre-revenue)
- [Start-Ups](https://theorytwenty7.io/company/saas-start-up)
- [SMBs](https://theorytwenty7.io/company/saas-smb)

##### What We Share ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Blogs](https://theorytwenty7.io/blog)
- [Templates](https://theorytwenty7.io/resources/templates)

##### Who We Are ![right-arrow](https://theorytwenty7.io/hs-fs/hubfs/Theorytwenty7_2024/Images/Blog/arrow.png?width=26&height=26&name=arrow.png)

- [Join The Newsletter](https://theorytwenty7.io/newsletter-subscription)
- [Quiz Your Marketing](https://theorytwenty7.io/saas-growth-quiz)
- [About Us](https://theorytwenty7.io/who-we-are)
- [MarTech We Love](https://theorytwenty7.io/who/martech-we-love)
- [Our Partners](https://theorytwenty7.io/who/partners)

- [Privacy](https://theorytwenty7.io/privacy-policy)
- [Cookies](https://theorytwenty7.io/cookies)

Copyright 2026 theorytwenty7 tech marketing

- <https://www.linkedin.com/company/theorytwenty7>
- <https://ecosystem.hubspot.com/marketplace/solutions/theorytwenty7>
- <https://www.youtube.com/@theorytwenty7>
- <https://www.reddit.com/user/theorytwenty7/>
- <https://x.com/james_theory27>
- <https://www.quora.com/profile/James-Milsom-4>

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{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://theorytwenty7.io",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://theorytwenty7.io/who/what-we-look-for",
    "name" : "What We Expect",
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}
```