BUY
theorytwenty7 vs. Doing Nothing
If you keep doing what you've always done, you’ll get what you’ve always gotten. You need marketing to scale.
Between us and doing nothing, it's not a choice.
What Is Your Today?
Leaders juggle with hats - marketing, sales, customer success, product, and beyond. It explains burnout.
You have a sales rep “doing marketing” or "marketing is on the back burner," but it isn’t working.
Focus
Sales reps acquire customers who look like they’re willing to buy your product, and you’re:
- Prioritizing cold-calling demand generation and customer acquisition to grow MRR
- Building some brand awareness in your market, and
- Trying to maximize your marketing dollars
Activities
Marketing is tactical, executing sales’ direction, meaning activities are non-value adding:
- Collateral development (brochures and email shots)
- Social media posting
- Email marketing
- Promotional efforts
- Blogs
Challenges
When marketing is tactical, it means:
- Short-term wins
- Chasing trends
- No marketing direction
- You don't know buyers' "why"
- Tech-jargon messaging
- Bad SEO
- Poor ROI tracking
Sound familiar? Let’s talk about it. No pitch guaranteed.
Comparing theorytwenty7 To Doing Nothing
Nothing | ||
---|---|---|
Market strategy | ||
Marketing strategy | ||
Marketing plan | ||
Product marketing | ||
Brand marketing | ||
SEO | ||
Paid ads | ||
Content marketing | ||
Lead generation | ||
Demand generation | ||
ABM | ||
Customer marketing | ||
HubSpot | ||
Analyst relations | ||
Performance management |
WHAT THAT MEANS FOR THEORYTWENTY7 VS DOING NOTHING
- theorytwenty7’s makes marketing effective, not a burden
- With theorytwenty7's subscriptions, you can create a solid marketing foundation, generate leads, drive demand, and stand out with branding and account-based marketing
- theorytwenty7's services cover inbound marketing, lead generation, performance marketing, SEO, and more
- theorytwenty7 works perfectly with your analyst subscription
- By partnering with theorytwenty7, you access industry expertise, a proven track record, and guidance to make marketing valuable
- theorytwenty7's testing and learning mindset helps you make better decisions to optimize marketing investments.
Ready To Switch?
Every SaaS vendor needs marketing. Getting started takes one call.
Book today and we’ll explore how we can turn your budget into a scalable growth machine.