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theorytwenty7 vs. Marketing Agencies

We know there are too many options if you’re considering a marketing agency for your SaaS start-up.

Who do you turn to, and what do you need?

What Do You Need?

When it comes to a SaaS marketing agency, the simplest question to start with is: “What are you looking for?"

When we've worked in-house at a start-up looking for agency support, that search centers on these factors.

Marketing Know-How

Marketing agencies give SaaS companies knowledge and expertise in developing marketing tailored to their industry and buyers. They offer insights, market research, and use data to help vendors make better decisions.

Time and Resource Poor

As a start-up, time and resources are precious. By partnering with a marketing agency, SaaS companies can offload the burden of managing marketing, allowing people to focus on sales, investor relations, and steering the ship.

Best For Business

A marketing agency gives access to skills unavailable in-house - digital, content, SEO, social, and more. It means you avoid costly hires, so you can scale and adapt support based on what you need.

Fresh Takes

Working with a marketing agency exposes SaaS providers to fresh ideas. The outside view helps to challenge assumptions, spark creativity, and explore new ways to grow based on experience across multiple vendors.

Proving Impact

SaaS start-ups need to find growth loops to capitalize on. Marketing agencies track and report on what they do to ensure that the impact of activities is understood and ready to be scaled for growth.

What Are The Types Of SaaS Marketing Agencies?

There are types of agencies to consider to support your growth...but remember, not all are equal.

Growth-as-a-Service

Growth-as-a-Service agencies are fractional marketing departments, or Marketing-as-a-Service, offering end-to-end SaaS marketing support. They’re a sustainable, subscription-based choice.

Digital Marketing

Digital agencies leverage digital channels to reach and engage your buyers. From SEO and content marketing to paid ads and social media, they focus on the meat and potatoes of digital marketing.

Performance Marketing

Performance marketing agencies are focused on conversion optimization. They tweak campaigns using analytics and tracking tools to measure KPIs, fine-tuning digital ads so you get the most bang for your buck

Growth Hacking

Growth hacking agencies specialize in finding unconventional strategies and tactics to rapidly scale your SaaS. From viral marketing campaigns to creative customer acquisition, they're about high-impact, short-term growth.

Content Marketing

Content marketing agencies create content that builds brand awareness, driving organic traffic, and nurturing leads. By creating engaging blog posts, eBooks, videos, and more, they position your start-up as a thought leader.

Inbound Marketing

Inbound marketing agencies use content, SEO, and automation to nurture leads throughout the buyer's journey. They help you generate qualified leads and drive revenue growth from your CRM using the SaaS-friendly inbound methodology.

HubSpot

HubSpot agencies specialize in the platform. From setup and optimization to implementing automation and lead nurturing, they ensure your HubSpot drives customer engagement, streamlines processes, and grows MRR.

Brand Marketing

Brand marketing agencies define your brand, positioning, and messaging for consistency. From visuals to brand guidelines, they build recognition, trust, and loyalty - the basics for long-term growth and customer acquisition.

Analyst Relations

Analyst relations agencies help businesses work effectively with analysts and advisors. Whether inquiries, research, or reprints, their experience is in ensuring you're talking to the right people to leverage their insight for your product.

Comparing theorytwenty7 To Other Marketing Agencies

		HubSpot	Performance	Digital	Brand
Market strategy
Marketing strategy
Marketing plan
Product marketing
Brand marketing
SEO
Paid ads
Content marketing
Lead generation
Demand generation
ABM
Customer marketing
HubSpot
Analyst relations
Affiliates & partners
Performance management
MONTHLY COST	$5,387	$6,000	$3,000	$6,000	$5,000
One-off cost (onboarding)	NONE	$4,000	$2,500	$3,000	$3,000
One-off costs (workshops)	NONE	$2,000	$2,000	$2,000	$2,000

WHAT THAT MEANS FOR THEORYTWENTY7 VS OTHER MARKETING AGENCIES

theorytwenty7 has a decade of in-house SaaS experience
theorytwenty7's solutions mean you don't need multiple agencies - giving you the benefits of an internal team without any of the risks
With theorytwenty7's subscriptions, you can create a solid marketing foundation, generate leads, drive demand, and stand out with branding and account-based marketing
theorytwenty7's services cover inbound marketing, lead generation, performance marketing, SEO, and more
theorytwenty7 works perfectly with your research and advisory firm subscription
By partnering with theorytwenty7, you access industry expertise, a proven track record, and guidance to make marketing valuable
theorytwenty7's testing and learning mindset helps you make better decisions to optimize marketing investments.

Ready To Switch?

Expecting growth from working with consultants isn’t a plan, and it's not scalable. Your business requires know-how and execution.

theorytwenty7 helps you build marketing the right way and grows with you. Book a call today to talk about making the switch to us.

Let’s Talk

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